Bluegreen Vacations says advertisements are not needed for the high-demand Charleston timeshare

May 25, 2017 GMT

A new timeshare destination on King Street will open with no advertising because it already has a long list of vacationers waiting to pay to get a spot, according to an executive of the company that will operate 583 King.

“Charleston is in extremely high demand,” said Dale Dobis, regional vice president of resort operations for Bluegreen Vacations. “The supply doesn’t nearly take care of demand.”

Most hotels and timeshares start promoting themselves to guest and buyers several months before opening. But Bluegreen, based in Boca Raton, Fla., has an international network of members with their eyes on Charleston, Dobis said Wednesday.

He said 583 King is scheduled to open by June 1. All 54 rooms are expected to be occupied by what Bluegreen calls members. The property between Spring and Cannon streets has 32 parking spaces on the ground floor.

Bluegreen knows the local market. It also manages The Lodge Alley Inn on East Bay Street. Sales presentations will continue at that property but not at 583 King.

A sign promoting 583 King and Bluegreen Vacations should go up on the front of the building within the next couple weeks.

Dobis said Bluegreen is always looking for more properties in Charleston, but it has no other specific expansion plans at the moment.

“It all depends on the opportunities,” Dobis said. “Charleston is a hot market, and land is very expensive.”

The new timeshare is in a section of upper King that’s quickly turning into an accommodations hotbed. Another nearby property that was recently renovated is also earmarked for vacationers.

The two floors above HOM at 563 King St. opened last weekend as a small luxury hotel. The six two-bedroom apartments are renting for between $343 and $448 a night.

The property is managed by Walk Away Stays, which handles more than 50 vacation properties in the Charleston area. They include eight rooms that opened last summer above Ro Sham Beaux housewares shop at 493 King.

563 King is owned by Upper King Investments of Spartanburg. The principal is Greg Atkins, who previously developed and sold East Central Lofts, an apartment complex on Huger Street, between King and Meeting streets.

There’s also been interest in converting the Dixie Furniture retail store at 529 King St. into rooms for vacationers. An accommodations use request for 23 units was filed with the city earlier this month before being withdrawn.