Malloy launches lead poisoning awareness campaign
HARTFORD, Conn. (AP) — Connecticut is re-launching a campaign to educate minority parents about the dangers of childhood lead poisoning.
The campaign, consisting of billboards, advertisements on social media and public service announcements, will be funded by a grand from the federal Centers for Disease Control and Prevention.
Gov. Dannel P. Malloy’s office says the campaign will be targeted toward black and Latino families living in cities with the highest concentrations of children with elevated blood lead levels.
That includes Bridgeport, Hartford, New Haven, New Britain, Waterbury and Meriden.
State Public Health Commissioner Raul Pino says minority children are much more likely to suffer from lead poisoning that white children.
He says a similar campaign, launched two years ago, resulted in a reduction in the number of Latino children with elevated lead levels.