AP NEWS
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Hyper-Defined Consumer Targeting in the Cannabis Industry

November 6, 2019

WASHINGTON--(BUSINESS WIRE)--Nov 6, 2019--

New Frontier Data, the global authority in data, analytics and business intelligence for the cannabis industry, launches its Cannabis Consumer Insight Series, deep - diving into various aspects of cannabis consumer segments worldwide. The research series will explore topics including CBD-specific consumer insights, retail and online cannabis shopping behavior, consumer adoption cycles, and consumer pricing elasticity.

“The cannabis consumer segment is not only one of the most significant consumer groups to have been identified in the past 20 years, it is also one whose behavior deviates significantly from traditional consumer segments. Leveraging our big data technology, the depth and breadth of industry understanding we have built over the past six years, and our data partnerships across three continents, we are able to provide actionable predictive insight into the cannabis consumer worldwide,” said New Frontier Data Founder and CEO Giadha Aguirre de Carcer. “The Cannabis Consumer Insight Series represent the first of many layers of New Frontier Data’s cannabis consumer reporting, culminating in real-time cannabis consumer hyper-targeting capabilities.”

The Cannabis Consumer Insight Series is designed to optimize understanding of the cannabis consumer through layered and in-depth analysis of the various aspects of cannabis consumer behavior and engagement.

Findings in the first three volumes of the Cannabis Consumer Insight Series, Cannabis Consumer Retail Engagement, Cannabis Consumers CBD Use, and Cannabis Consumer Adoption, include:

Volume 1 and Volume 2 of New Frontier Data’s Cannabis Consumer Insight Series are available for free download, Volume 3 is available to Equio online subscribers only; for a free trial, visit: https://newfrontierdata.com/equio-services-pricing/

About New Frontier Data:

New Frontier Data is an independent, technology-driven analytics company specializing in the cannabis industry. It offers vetted data, actionable business intelligence and risk management solutions for investors, operators, researchers and policy makers. New Frontier Data’s reports and data have been cited in over 80 countries around the world to inform industry leaders. Founded in 2014, New Frontier Data is headquartered in Washington, D.C., with additional offices in Denver, CO, and London, UK.

New Frontier Data does not take a position on the merits of cannabis legalization. Rather, its mission and mandate are to inform cannabis-related policy and business decisions through rigorous, issue-neutral and comprehensive analysis of the legal cannabis industry worldwide. For more information about New Frontier Data, please visit: https://www.NewFrontierData.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20191106005625/en/

CONTACT: Media Contact:

Caroline Kowalski

media@NewFrontierData.com

KEYWORD: ILLINOIS DISTRICT OF COLUMBIA UNITED STATES NORTH AMERICA CANADA

INDUSTRY KEYWORD: RETAIL DATA MANAGEMENT OTHER HEALTH TECHNOLOGY PHARMACEUTICAL OTHER CONSUMER ONLINE RETAIL ENVIRONMENT WINE & SPIRITS AGRICULTURE TOBACCO NATURAL RESOURCES SUPERMARKET ALTERNATIVE MEDICINE CONSUMER HEALTH

SOURCE: New Frontier Data

Copyright Business Wire 2019.

PUB: 11/06/2019 09:43 AM/DISC: 11/06/2019 09:43 AM

http://www.businesswire.com/news/home/20191106005625/en