MMA coach Greg Jackson launches effort to promote New Mexico

February 6, 2019 GMT

ALBUQUERQUE, N.M. (AP) — A mixed martial arts coach who has trained fighters like Jon Jones and Holly Holm has announced he will launch an effort to promote New Mexico businesses and tourism.

Greg Jackson, who co-owns Jackson Wink MMA Academy in Albuquerque, New Mexico, said Tuesday he will push the “New Mexico Experience” in Melbourne, Australia while coaching at UFC 234 this weekend.

Jackson says he will promote the Albuquerque International Balloon Fiesta, Santa Fe’s Meow Wolf and Organ Mountain Outfitters of Las Cruces.

The trainer says he will share sports and gift apparel, and speak to international media, government officials, athletes, coaches, and celebrities about New Mexico Experience companies.