AP NEWS
Press release content from Globe Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Globe Newswire
Press release content from Globe Newswire. The AP news staff was not involved in its creation.

CES visitors hit the racetrack at Nissan’s Formula E simulation

January 9, 2020 GMT

LAS VEGAS, Jan. 08, 2020 (GLOBE NEWSWIRE) -- Nissan is giving visitors at the CES trade show a chance to experience the thrill of speeding down a racetrack, using technology that simulates the rapid acceleration of the company’s Formula E electric race car.

With the help of electric fans and special effects, guests can feel the wind in their hair as they accelerate from 0 to 100 kph in 2.8 seconds, while capturing the action with a “power selfie” gif.

Nissan’s zero-emission Formula E car will also be on the show floor. Its red, black and white design is inspired by the Japanese kimono garment, a traditional symbol of longevity and good fortune.

Nissan entered the ABB FIA Formula E Championship last season to show racing fans the power, performance and driving excitement of the company’s EV technology. Unveiled in Japan in October 2019, the Formula E car embodies Nissan Intelligent Mobility, an expansive lineup of vehicle technologies and services that deliver an innovative, future-thinking driving and ownership experience for the customer, today and tomorrow.

“We wanted to develop a car that honors Nissan’s Japanese heritage and long motorsports tradition, while also harnessing the innovative technologies that are transforming the cars our customers drive,” said Michael Carcamo, Nissan’s global motorsports director. “Formula E shows the incredible performance you can get from an EV. More and more people are realizing that electric cars aren’t only practical, efficient and great for the environment – but also a lot of fun to drive.”

Drivers Sebastien Buemi and Oliver Rowland are back behind the wheel for Nissan’s second season. The “Gen2” Formula E car also features an updated powertrain, in line with new series regulations. It replaces the dual electric-motor system that delivered record-setting results for the Nissan e.dams team in season five.

CES 2020 runs from Jan. 7-10 at the Las Vegas Convention Center. Nissan’s CES experience is at booth 6306 in the North Hall.

For the latest CES 2020 coverage, check out Nissan’s global CES newsroom and visit us at Twitter, Instagram, YouTube and LinkedIn (hashtags: #Nissan #CES2020 #NissanCES).

Contact

Dan Passe General Manager, Global Product Communications +81 (0)50-3804-5833 dan-passe@mail.nissan.co.jp

Lavanya Wadgaonkar General Manager, Global Corporate Communications +81 (0)80-7484-7691 lavanya@mail.nissan.co.jp

Sumiyuki Shimizu Deputy General Manager, Advanced Technology Communications +81-(0)45-523-5783 s-shimizu@mail.nissan.co.jp

For more information about Nissan Motor Co., Ltd.’s products, services and our commitment to sustainable mobility, visit Nissan-Global.com. Follow us on Facebook, Instagram, Twitter and LinkedIn, and view our latest videos on YouTube.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/accd0b53-8916-4d7a-a28a-547b81dc59f8