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Levi Strauss To Shut Down 2 Plants

November 24, 1998

TORONTO (AP) _ Levi Strauss & Co. is temporarily closing two Ontario factories and laying off 200 workers at a third, company officials said Monday.

A jeans plant in Cornwall will close for three months starting Dec. 1, affecting 421 workers, and a plant in Stoney Creek employing 450 days will close for 23 days starting Dec. 21, officials said.

The temporary shutdowns are a way to limit inventory of Levi’s jeans, the company said.

The shutdowns come as San Francisco-based Levi Strauss launches an aggressive marketing campaign to rebuild its customer base, particularly among 15- to 24-year-olds.

Last November the company said it would lay off 7,400 workers, about 34 percent of its North American work force, and close 11 of its 27 U.S. plants, to compensate for lower demand.

Other factories throughout the United States will also close temporarily over the holiday season to limit production of jeans.

The company employs 2,400 people in Canada.