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Press release content from PR Newswire. The AP news staff was not involved in its creation.

Diamonds International’s We Care Campaign - Hurricane Dorian Relief Efforts for The Bahamas

November 15, 2019

NEW YORK, Nov. 15, 2019 /PRNewswire/ -- Hurricane Dorian is categorized as the strongest hurricane on record to have hit the Bahamas. This category 5 hurricane not only wiped out homes and caused extensive flooding but is uniquely recognized to have remained in the same location for days despite weather forecasting.

“I don’t even know if we can fully comprehend what it means to lose everything except your life,” Christopher Roberts, founder of The People’s Shelter expressed just how unfathomable the destruction was.

In response to the wreckage and loss the Bahamas endured, Diamonds International rolled up their sleeves and helped their local staff and the rest of the community in this difficult time. Asaf Nahum, VP of Crown of Light, elaborated on how Diamonds International took action with their We Care Campaign led by the CEO and Owner, Albert Gad. “Albert called me and asked me to visit Bahamas immediately to be with the staff and to let them know we are there for them,” Nahum mentioned.

Without any hesitation, Diamonds International began shipping food and supplies to send to those in need. “The thing that amazed me is that everyone - each one of the staff members and employees - they all wanted to help,” revealed Nahum. Local Bahamas Diamonds International store trainer, Safiya Wemyss, described coming in to work and how there were “so much positive people wanting to help – it was truly inspiring.”

In addition, Diamonds International also wanted to comfort children by bringing them gift-wrapped toys to hopefully lift their spirits in the wake of all the chaos. “Christmas has come,” said The Honorable Shonel Ferguson, a member of Parliament, wholeheartedly. “They’ve gotten toys - lots and lots of toys.”

For Diamonds International, family always comes first. With their We Care campaign, along with multiple relief efforts and corporate responsibility initiatives, Diamonds International reviews the situation at hand and proactively gives back to ensure their international teams are taken care of and supported. “We experienced a Cat. 5 hurricane,” said Christopher Roberts, “and we are now experiencing a Cat. 5 response.”

Diamonds International

Combining fine jewelry with the warmth and spirit of the Caribbean, Diamonds International has redefined the customer experience of luxury shopping. Whether shopping for sparkling diamonds, vibrant gemstones or luxury watches in any of over 130 stores; our customers walk away with more than a piece of jewelry – they leave with a memory. Family run since 1988, Diamonds International has created and shared vacation memories for millions of customers as the largest tax and duty free watch and jewelry retailer in the Caribbean and other cruise destinations.

We invite you to learn more about us at http://www.diamondsinternational.com or experience it for yourself in our stores.

Crown of Light

Whether it’s the shimmer of the sunlight on the water or the twinkle of a star, the moments that become memories always have a special sparkle about them. When celebrating those moments, no diamond can capture the sparkle of the moment like the Crown of Light diamond. For decades, successful brands tried to differentiate their diamonds by focusing on small features while still using the same generic cut, but the Crown of Light diamond is the only brand to successfully master and patent the innovative design and domed shape that creates more sparkle than any other diamond. As one of the top selling diamond brands in the world, millions of consumers have celebrated the sparkle of memories with the sparkle of the Crown of Light diamonds. Once you have seen the Crown of Light, everything else seems dim.

We invite you to learn more about us at http://www.crownoflight.com or see the difference for yourself in our stores.

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SOURCE Diamonds International