TEGNA Announces Refunds for Premion Premium Audience Selects Customers
MCLEAN, Va.--(BUSINESS WIRE)--Dec 27, 2018--TEGNA Inc. (NYSE: TGNA) today announced that it has identified system issues that affected certain 2018 “Premium Audience Selects” targeting segments and determined that they had not been delivered correctly. The issue has been resolved and Premion has implemented new ad operations processes as a result.
The company has begun notifying its customers and is offering a full refund for the affected “Premium Audience Selects” 2018 campaigns that ended on or before November 30, 2018. The impacts of this issue are immaterial to TEGNA’s total 2018 company results, although it affects up to approximately 17 percent of Premion’s total revenue for 2018.
Premion campaigns that do not include “Premium Audience Selects” targeting are not affected by this issue.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20181227005347/en/
CONTACT: For media inquiries, contact:
Vice President, Corporate Communications
abentley@TEGNA.comFor investor inquiries, contact:
Vice President, Investor Relations
KEYWORD: UNITED STATES NORTH AMERICA VIRGINIA
INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT NETWORKS SOFTWARE OTHER TECHNOLOGY COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS
SOURCE: TEGNA Inc.
Copyright Business Wire 2018.
PUB: 12/27/2018 02:19 PM/DISC: 12/27/2018 02:19 PM