AP NEWS
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Kool-Aid Man and Lil Jon Are Back to Give You All You Want for Christmas

December 3, 2019

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Dec 3, 2019--

The iconic, always-hype pair Kool-Aid Man and Grammy award-winning artist Lil Jon are krashing the holidays again this year to help fans get into the Christmas spirit and make one lucky fan’s Christmas wish list come true.

Starting today through December 12 at 11:59 p.m. ET, fans can head to TikTok and post a video showing off their best “Oh Yeahhhh” and dance moves to their lit holiday track, “All I Really Want For Christmas.” Fans must include #OhYEAHChristmas and #Contest to enter for the chance to win $10,000 to get everything on their list, just in time for Christmas.

“It’s cool to rock with the big man in red again this holiday season,” said Lil Jon. “The holidays are about to be even more lit for the winner of our #OhYEAHChristmas Challenge!”

Last year, Kool-Aid Man and Lil Jon krashed the holidays with the holiday collaboration no one knew they needed but everyone loved: the holiday song, “All I Really Want for Christmas,” that had fans turning up even after their trees were down and their decorations packed away.

“At Kool-Aid, we’re always looking for new, unexpected ways to bring the fun to every situation,” said Rachel Drof, Marketing Director, Beverages, Kraft Heinz. “Last year, Kool-Aid Man had so much fun teaming up with Lil Jon to release the holiday banger of the season. This year, we’re excited to make the song a reality by giving one lucky fan all they really want for Christmas.”

To enter, fans must use #OhYEAHChristmas and #Contest on their TikTok post for a chance to win. The video with the highest views on TikTok will get everything they want on their Christmas list. For official rules, click here.

To learn more about the Kool-Aid collaboration, fans can follow the brand on Twitter (@koolaid), Instagram (@koolaid) and Facebook (facebook.com/koolaid) for updates. For more general information about Kool-Aid, visit www.koolaid.com.

About The Kraft Heinz Company

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit https://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.

About Lil Jon

For the last decade plus, the words “YEAH,” “OK,” and “WHAT” have been synonymous with multi-platinum, Grammy award winning artist Lil Jon. He has been one of the most prominent figures in music and pop culture alike, performing for hundreds of thousands of fans with Usher & Ludacris, Afrojack, Steve Aoki, Pitbull, TLC (on FOX’s American Idol), Yandel, LMFAO and Sydney Samson just to name a few. In 2014, Lil Jon proved once again he’s a powerhouse artist teaming up with DJ Snake for their smash hit “Turn Down For What,” which created a massive worldwide craze and recently named by Billboard as one of the ‘Songs of The Decade’. His success as a mainstay in the DJ-world is evident with a current residency at Hakkasan Nightclub (MGM Grand) along with Jewel Nightclub at Aria Resort & Casino. Lil Jon’s consistent hitmaking has earned him legions of fans which is evident as Lil Jon has won BMI’s Songwriter of the Year award as well as scored eleven Billboard Awards (for the two hit Usher tracks “Yeah!” and “Lovers and Friends”), a Grammy, a Radio Music Award, a BET award, two MTV Video Music Awards, and an American Music Award.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191203005141/en/

CONTACT: Lynne Galia

847-646-4396

Lynne.Galia@KraftHeinz.comJenna Perlman

312-377-4130

Jenna.Perlman@icfnext.com

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS PENNSYLVANIA

INDUSTRY KEYWORD: SOCIAL MEDIA SUPERMARKET MUSIC COMMUNICATIONS FOOD/BEVERAGE CELEBRITY RETAIL ENTERTAINMENT

SOURCE: The Kraft Heinz Company

Copyright Business Wire 2019.

PUB: 12/03/2019 09:00 AM/DISC: 12/03/2019 09:01 AM

http://www.businesswire.com/news/home/20191203005141/en