TVB: Dynata Study Reveals California Communities Impacted by Wildfires Chose TV Stations as #1 Source for Emergency News Coverage
LOS ANGELES & SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Nov 5, 2019--
TVB, the not-for-profit trade association of America’s local broadcast television industry, today released a proprietary California Wildfires Media Usage Study conducted by Dynata, a global expert in online market research data. The exclusive analysis revealed that local communities overwhelmingly chose local broadcast TV stations as their preferred news source for wildfire coverage over all other media.
Steve Lanzano, TVB President and CEO, stated, “Recent wildfires that burned thousands of acres of land across California created an urgent need for reliable, real-time local reporting on everything from mandatory evacuation orders to fire safety preparedness. The California Wildfires Media Usage Study is another proof point among a multitude of research confirming local broadcast television’s continued dominant position among consumers as the most trusted and relied upon news source for potentially life-saving coverage in times of emergency.”
TVB commissioned Dynata to survey 1,553 respondents about their media consumption habits related to the California wildfires. Interviews began on Tuesday afternoon, October 29, 2019 in Los Angeles and San Francisco, California and concluded Monday morning, November 4th. Key insights from the study include:
Get more information about the California Wildfires Media Usage Study here.
View source version on businesswire.com:https://www.businesswire.com/news/home/20191105005999/en/
CONTACT: Angela Sundstrom
KEYWORD: CALIFORNIA NEW YORK UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: TV AND RADIO COMMUNICATIONS ENTERTAINMENT OTHER COMMUNICATIONS
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PUB: 11/05/2019 01:25 PM/DISC: 11/05/2019 01:25 PM