‘LoMo’ left Twitter behind

February 27, 2018 GMT

If you’re an active Twitter user who likes to check out the social media accounts of local athletes — particularly ones you don’t know very well — one of your first instincts upon hearing the news the Twins had signed Logan Morrison was to check out his Twitter profile.

Two numbers would probably jump out at you pretty quickly: Under the “CupOfLoMo” handle, Morrison has tweeted more than 15,000 times and he has more than 100,000 followers — not astronomical marks, but certainly more than your average non-star ballplayer. He has almost twice as many followers, for instance, than Twins second baseman Brian Dozier and has tweeted more than five times as frequently.

But you’ll also notice something else interesting: Morrison hasn’t tweeted at all since the summer of 2015, though the account is verified and still active. So what gives?

Well, in a Fox Sports interview in 2016 — in which the new Twins first baseman/DH was dubbed “baseball’s beloved Twitter pioneer” — Morrison explained simply, “I wanted to manage my time better.”

No argument there. As someone who has tweeted just south of 70,000 times, I often wonder how those fleeting seconds could have been spent differently. Much of what I tweet pertains to work — either promoting something either I or someone else has written or engaging with readers to better understand issues — but plenty of it doesn’t. Is it worth it to interrupt your day to share something (hopefully) clever, or is it enough to think it and move on?

Morrison decided the latter. When I wrote on Twitter on Monday that Morrison had given up tweeting, Mike Gianella — a writer at Baseball Prospectus who has tweeted more than 183,000 times — humorously replied, “You can do that?”

It also appears, though, that Morrison’s decision wasn’t quite as simple as wanting better time management. He had his share of battles with fans who he said had “keyboard disease.”

He also found himself in deserved trouble when he made a homophobic remark while battling with a fan and had some other hot takes that weren’t particularly well thought out. Other times, he was engaging and amusing.

Then again, it’s not as if Morrison has entirely settled down. Last season, he was passed over for the Home Run Derby even though he had 24 home runs at the time — 10 more than the Yankees’ Gary Sanchez, who was picked to compete.

“Gary shouldn’t be there. Gary’s a great player, but he shouldn’t be in the Home Run Derby,” Morrison told the Tampa Bay Times. “I remember when I had 14 home runs. That was a month and a half ago.”

If he had tweeted that instead of just saying it, perhaps the story would have blown up even more.

Maybe it’s too bad Twins fans won’t get to experience Morrison on Twitter. One of his last tweets sums up Twitter at its best and weirdest: a 10-second video of him lip-syncing to the Backstreet Boys’ “I Want It That Way.”

Or maybe it’s a sign that the now 30-year-old Morrison’s approach to life has matured just as his approach to hitting has matured — and we want it that way?