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Baraboo millennials plan Night Market

December 19, 2018

Friday’s weather forecast is hardly frightful, but the Baraboo Young Professionals will offer fires that are so delightful — not to mention other holiday treats — at the group’s second Night Market.

Designed to create nightlife in downtown Baraboo, the first Night Market in September drew an unexpected crowd of 5,000. That event featured live music, food trucks, a beer tent and vendors.

Friday’s holiday season Night Market is scheduled to coincide with Downtown Baraboo Inc.’s “date night” and Baraboo Children’s Museum’s Grand Event for grandparents and grandchildren. This installment of the Night Market won’t include bands, but it will feature live music, horse-drawn carriage rides, s’mores and a visit from Santa Claus.

Fire pits will serve as warming stations, as Friday’s forecast calls for temperatures in the upper 20s and low 30s.

“For it being December, it looks like it’ll be a decent evening for us,” said Ashley Schreiber, who’s organizing the event with Nicki Green.

They’re members of the Baraboo Young Professionals, who sought to create nighttime entertainment outside of the bar scene. Given winter weather and holiday season obligations, organizers hope to attract 2,500 people to Oak Street from 4-8 p.m. Friday.

“It’s something different, something new to Baraboo,” Schreiber said.

Although it’s marketed to millennials, Night Markets are open to all ages. Friday’s event will coincide with a host of activities downtown, from the Al. Ringling Theatre’s screening of “It’s a Wonderful Life” to DBI’s date night to the Children’s Museum’s Grand Event.

“I think it fits in perfectly,” Green said of the Night Market.

Sponsored by Spa Serenity and the Greatest Place on Earth Brand, the event will bring 25 vendors downtown, offering last-minute Christmas shopping options. Domino’s will sell pizza while Top Hat grills kebabs.

“It’s a fun night out,” Schreiber said.

BYP formed in February 2017 to help the community attract and retain millennials. It fosters networking and social opportunities through regular meetings and special events. Organizers hoped September’s Night Market would attract 500 people, but saw 10 times that many attend.

“It was incredible,” Green said. “It just shows that the Baraboo community is willing to support new things for good causes.”

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