Research Data Suggests 84% of Customers Are Looking to Email Marketers For Their Holiday Discounts
BOCA RATON, Fla.--(BUSINESS WIRE)--Dec 3, 2019--
SubjectLine.com, a free online marketing support tool that provides marketing-related suggestions based on 6 billion+ email marketing messages analyzed, released survey data on consumer sentiment towards email marketing tactics. Included in these findings, SubjectLine.com found that 64% of respondents indicated they are more likely to open emails from brands during the holidays with the majority of consumers (84%) indicating their preference towards discount related content.
After reaching a major milestone this year with over 7 million subject lines checked to support global businesses across leading markets, SubjectLine.com launched this research, surveying more than 1,000 U.S. consumers, to take a closer look at impactful email marketing tactics. With holiday shopping predicted to be impacted this season from global tariff hikes, concern around anticipated consumer behavior is at an all-time high. As such, email marketers are focused on how to rise above the noise, increase open rates and drive conversions with their holiday campaigns.
Key findings from the research include:
“As B2B and B2C marketers gear up for one of the busiest seasons of the year, email can be a powerful tool to raise visibility. Breaking through the holiday noise however can be a challenge” said Jay Schwedelson, Founder and Creator of SubjectLine.com. “As we’ve analyzed over 7 million subject lines to date, we know what it takes to improve your open rates and drive increased engagement. Focus is of the utmost importance. For B2C marketers, focus on what you want consumers to react to the most, make sure call to actions and offers are clear in marketing assets. B2B marketers can also capitalize on captive audiences during the holidays. Q4 is a great time to send ‘look ahead’ emails with rich content like whitepapers that speak to strategies for the coming year. In fact, these look ahead email campaigns can increase conversion rates as much as a 40% over other quarters.”
To learn more about SubjectLine.com or test out your own subject lines for free click here.
The SubjectLine.com tool includes over 900 unique rules that are applied throughout the testing process. Marketers have the ability, for free, to test any subject line for possible deliverability and marketability issues that could impact overall campaign results.
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PUB: 12/03/2019 09:30 AM/DISC: 12/03/2019 09:30 AM