Viral comic Heather Land brings her “I Ain’t Doing It” comedy tour to the Paramount tonight
Less than three years ago, Heather Land was a divorced mother who was sitting at a desk working a day job. A gospel singer on the side, Land also had the gift of a healthy and biting sense of humor when it came to humans doing stupid things on a daily basis, things that we all deal with as we meander our way though this modern society. Then, one eventful day, things changed. Sometime in 2017, on the advice of friends, Land began posting short comedy videos online using a face-distorting app, and suddenly they went viral. By the fall of 2017, she had articles a written about her videos on the Yahoo Lifestyle page and more. One of Land’s videos that garnered a lot of attention was her rant about doing the CrossFit exercise routine. Says land in the video, “I know I could be there, but I didn’t have death penciled in on my schedule today so think I’m gonna pass. Pretty sure Wall Balls and Bear Crawls ain’t how I’m going out. Jesus is taking me home in a cocktail dress, ok? Not my Danskin shorts.” All of a sudden, Land had a decision to make as her videos began to be seen at the 20 million view mark. Was there something to this comedic ability? Should she quit her day job and focus on show business? Should she put together a team of professionals out of the blue to build a brand? After all, the streets of LA, NYC and her now-hometown of Nashville are littered with those who failed while pursuing big dreams.By the end of 2018, however, Land was on tour, playing in big performing arts centers and auditoriums, selling books and T-shirts and finding herself doing her comedy on the Grand Ole Opry. In a very short period of time, Heather Land was a new star on the humor horizon. It was scary, however, as Land calls her approach to her rapid rise to stardom and her jump into entrepreneurship as “Doing it scared.” Thursday, Jan. 17, Land brings her wonderful comedy to the Paramount Arts Center in Ashland, Kentucky. The show begins at 7:30 and tickets are $29 and $39. Special $99 VIP meet-and-greet tickets are also available. “This past year has been crazy, but I am loving it, I love traveling and I love meeting new people and it has been a great experience,” said Land from her home in Nashville. “Playing at the Ryman Auditorium here in Nashville was a big deal. I performed on the Grand Ole Opry and it was quite an experience. It was wonderful. I think standing on the stage of the Ryman and performing on the Opry were my most nostalgic performances so far and you can’t put a price on that. I wouldn’t trade that experience for anything and I was very honored and grateful to stand on those stages.” Land still makes her trademark comedy videos in the middle of her tours, which you can see on her website and Facebook page. “The videos were a total accident in the first place,” said Land. “It was just me being stupid, so the every day references that I use in them are kind of normal for me. I did them on a whim and it was all very unintentional. But I think that my videos are relevant and that is what people are looking for. So, I always try to put things in the videos that are going on in today’s world. You can say they are smart-aleck because that is exactly what it is. Now, I have people coming up to me all of the time and telling me their stories, and I actually love that. I love interacting with people and love that they can find something in my videos that pertains to them.” Once the decision was made to strike the iron while it was hot, Land had to convert her video comedy into a stage act. So far, she has made the transition wonderfully, creating a stage-based set that utilizes her uniqueness. “When I first realized that I was going to start doing standup comedy, it was very scary,” said Land. “I literally said to the people I was working with, ‘I can’t do standup. I’m not a comedian.’ They said, ‘Yes you are. You’re about to be.’ I just had to figure it out and get in there and play with the set and tweak it until it was right, and practice, practice, practice. Now, I find that I love it. I really enjoy doing stand-up. Being a singer has really helped me to be able to be in front of people. But yes, comedy is a different ball game. I have had to find my way with the comedy, but it has helped me that I am not afraid of being in front of people. So, I am glad that I had that singing experience ahead of time.” Land’s life has changed almost overnight. She now employs people, has a team behind her and has quickly built up an impressive brand. There are people in this world that would kill for an opportunity like this, so Land is happy that she did take her leap of faith. And, she is happy to encourage others who may not have stepped up and taken a shot with their dreams just yet. “Just like my slogan says, sometimes you have to ‘do it afraid’ and you have to jump in there when you’re not sure and give it a go,” said Land. “Sometimes, the risk is worth it. It has been for me, for sure. This has been a whirlwind for everybody in my family and in my life. They are so proud and excited, yet they also can’t believe it. Everybody is blown away, including me. They are enjoying the ride with me. Now, I’m always writing new material and staying on top of it. I have to stay relevant. Sometimes I will type a new idea into my phone and sometimes I’ll just remember it. I have a new book coming out on May 7 and I’m working on a new set for the summer tour. So, I just have to keep it going.“More information on the show can be found at paramountartscenter.com and 606-324-0007.