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2019 Failure Case Study: Tarte Cosmetics Face Tape Foundation - Launch, Withdrawal, Reformulation & Relaunch - ResearchAndMarkets.com

November 19, 2019 GMT

DUBLIN--(BUSINESS WIRE)--Nov 19, 2019--

The “Failure Case Study: Tarte Cosmetics Face Tape Foundation” report has been added to ResearchAndMarkets.com’s offering.

This case study explores the journey of Tarte Cosmetics’ Face Tape Foundation across its launch, withdrawal, reformulation, and then relaunch. It most prominently addresses the crucial importance of inclusive thinking within the new product development process.

Key Highlights

  • A portion of Tarte Cosmetics core audience - Millennial females - felt isolated by this launch, which initially lacked an inclusive shade range.
  • Social media emphasized the shortcomings of the initial product launch, and fueled backlash against the brand, leading to product withdrawal and reformulation.

Reasons to Buy

  • Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development

Key Topics Covered

Companies Mentioned

  • Tarte Cosmetics
  • Fenty Beauty
  • Dior
  • Innisfree
  • Twitter

For more information about this report visit https://www.researchandmarkets.com/r/5hz86f

View source version on businesswire.com:https://www.businesswire.com/news/home/20191119005768/en/

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KEYWORD:

INDUSTRY KEYWORD: COSMETICS RETAIL

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 11/19/2019 10:41 AM/DISC: 11/19/2019 10:41 AM

http://www.businesswire.com/news/home/20191119005768/en