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Geoffrey Is Back

November 8, 2018 GMT

Geoffrey’s back.

The Toys R Us mascot is the face of Geoffrey’s Toy Box, a collection of brands that will be featured at nearly 600 Kroger-owned grocery stores this holiday season. That means shoppers wanting Imaginarium play sets or You & Me dolls will be able to get them to tuck under the tree even though Toys R Us closed up shop in June after failing to restructure under bankruptcy protection.

A mix of 35 toys, costing from $19.99 to $49.99, will be for sale at various Kroger-owned grocery stores, including Ralphs, Smith’s and Fred Meyer, as well as the Kroger namesake chain.