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Sir Edward Hulton, Founder Of Picture Post, Dies

October 9, 1988

LONDON (AP) _ Sir Edward Hulton, founder of the popular Picture Post magazine, has died, his nephew said Sunday. He was 81.

Hulton died Saturday night in his sleep at his London home, Jocelyn Stevens said. No cause of death was given.

The Picture Post, founded in 1938, pioneered photojournalism in Britain, and was bought weekly by millions throughout World War II and the late 1940s. It folded in June 1957 because of poor circulation.

″He built up a most interesting and excellent assortment of rather good magazines during his career,″ said Stevens. ″But he was convinced that television was going to destroy Picture Post which was his great creation, so he took this extraordinary decision to kill it.″

After an early career as a lawyer, Hulton moved into the publishing business, following in the footsteps of his father who once owned London’s Evening Standard newspaper.

In 1937 he founded the Hulton Press and published several weekly journals, including the pocket-sized Lilliput magazine. He sold the business in 1959.

Hulton owned the entire village of Salperton in Gloucestershire, western England, where he tried to set up a model farming community.

Fiercely pro-European, he became editor in chief of the European Review, a member of the executive committee of the European League for Economic Cooperation and a member of the British Council of the European Movement.

Hulton was married twice, both times to Russian women, and both marriages were dissolved.

Stevens said Hulton’s second wife, Princess Nika Yourivietch, with whom he had lived for the past nine years despite being divorced, was with him when he died, as was his eldest son.

Hulton is also survived by another son and a daughter.

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