AP NEWS
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Syte Announces Next-Generation Personalization for Retail Using Visual AI

October 23, 2019
Syte Announces Next-Generation Personalization for Retail Using Visual AI
Syte Announces Next-Generation Personalization for Retail Using Visual AI

TEL AVIV, Israel--(BUSINESS WIRE)--Oct 23, 2019--

Syte, a leader in Visual AI for retail, announced today that it has been named a SAP Innovation Partner. SAP will use Syte’s Visual AI to offer retailers advanced personalization capabilities for shoppers and to assist in quantifying and leveraging the impact of influencer marketing on retail’s bottom line.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191023005546/en/

Syte announces SAP Innovation Partnership to provide the highest degree of personalization to retailers in the digital age. (Photo: Syte)

Syte has risen as a leader in the Visual AI market due to its superior accuracy and impressive list of retail clients, which includes Farfetch, Tommy Hilfiger, Marks & Spencer and Zalando. Currently, Syte uses Visual AI technology to power visual search, product recommendations, deep product tagging, and more, in order to help retailers stay relevant in the fast-evolving retail industry.

“To add SAP to our list of partners is an incredible accomplishment for Syte,” said Ofer Fryman, Syte’s CEO & Co-founder. “SAP’s eagerness to innovate will allow us to apply our technology to solve some of retail’s strongest pain points.”

The promise of Visual AI-powered solutions is clearly not falling on deaf ears. At the most recent National Retail Federation (NRF) conference, Syte drew crowds when they showcased their Smart Mirror technology at the SAP booth, allowing users to automatically see similar and complementary clothing items to what they were wearing.

As retail continues to innovate at lightning speed, partnerships like these present huge opportunities, allowing scalable adoption of some of the world’s most innovative technology.

About Syte
Syte is a Visual AI technology provider that empowers retailers to tap into the personal inspiration of individual shoppers and deliver the right products at the right time, using the most accurate artificial intelligence on the market. Founded in 2015, Syte developed the camera feature for leading brands such as Farfetch, Marks & Spencer, boohoo, Tommy Hilfger, and numerous others, leveraging partnerships with technology innovators, including Microsoft, and SAP. To date, the company has raised $30 million from investors including Viola Ventures, Storm Ventures, Commerce Ventures, Axess Ventures, NHN Ventures, Magma, Naver Corporation, Line Corporation, Remagine Ventures, North Base Media, KDC Ventures and Lyra Ventures .

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. Please see https://www.sap.com/copyright for additional trademark information and notices.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191023005546/en/

CONTACT: Press Contact

Eliana Atia,eliana@syte.ai, +972 58 6302250 

KEYWORD: ISRAEL MIDDLE EAST

INDUSTRY KEYWORD: TECHNOLOGY MOBILE/WIRELESS RETAIL VENTURE CAPITAL PROFESSIONAL SERVICES DEPARTMENT STORES OTHER RETAIL MARKETING SOFTWARE ADVERTISING COMMUNICATIONS INTERNET DATA MANAGEMENT FASHION

SOURCE: Syte

Copyright Business Wire 2019.

PUB: 10/23/2019 10:55 AM/DISC: 10/23/2019 10:55 AM

http://www.businesswire.com/news/home/20191023005546/en