New bar exclusively serving craft beer coming to Putnam County
The Pallet will have a rotating menu of craft beers and will be on Teays Valley Road at the former Serendipity Cupcakes location. The restaurant is still going through the permitting process, but CEO Jamin Jones hopes to have it open this spring.
“We’ll have it all on drafts, cans, bottles, growler and crowlers, you name it,” Jones said. “It’s going to be a beer heaven.”
Jones owns a couple other businesses in the area: Appalachian Offroad, a European off-road motorcycle shop in Cross Lanes, and P3 Composites, a manufacturing company in Hurricane.
But he has never pursued a venture like this before. When asked how he came into the craft beer industry, his answer is simple: “Well, I like to drink beer.”
Jones wanted to see more restaurants and bars in the valley with large craft beer selections.
“Most metropolitan areas take for granted having nice beer bars to go to with huge selections,” Jones said. “We really don’t have them here. There’s maybe a handful of them in the entire state.”
There are only four businesses with retail tavern licenses in Putnam, meaning that beer is the only alcohol sold there. Two of the four businesses are fast-food chains.
Jones and two friends started to get into the craft beer scene and would try small pours of different kinds of beers and talk about it.
Eventually, the idea of opening a bar came up. Jones and his partners, Ben Burton and Shane Richardson, wanted people in Southern West Virginia to experience beer the same way they did.
A part of this is making sure it’s served the proper way - not in a chilled glass or from a brass faucet, Jones said.
But the major component is getting people to come together and try different kinds of beers.
“One thing we’re going to focus on is sharing beer and sharing the experience,” Jones said.
He plans on serving flights, which are multiple small sample sizes of different beers. Customers can also order different size glasses to make sampling different brews easier.
The price will depend on the size of the beer, but Jones estimates a typical pour will cost about $5.
They will also serve light appetizers called “Pallet Cleansers,” a play on the bar’s name.
Jones said he aims to make The Pallet a place where people can go after work and find “peace and quiet.” It has a more intimate feel at 1,800 square feet and can hold 30 to 35 people.
He added they will be testing out a 2 a.m. closing on the weekends.
“There are not a lot of places to get a beer in the valley on the weekend past 10 p.m.,” Jones said.
The bar will have 24 taps that rotate out. Jones said he plans on selecting many of the beers from West Virginia breweries to support local businesses. It’s also logistically easier than importing beer from other states.
He added that new legislation that passed could help broaden the selection of beers he can serve. This past session, the Legislature passed a bill that raises the maximum ABV from 12 percent to 15 percent.
Although Jones and his partners drew some inspiration from Summit Beer Station in Huntington, they hope to bring a new type of bar to the Valley.
“I’ve been into beer bars all over the place but we’re doing it with our ideas and what we’d like in a place,” Jones said.
Reach Rebecca Carballo at firstname.lastname@example.org, 304-348-5189 or follow @Becca_Carballo on Twitter.