Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.


November 27, 2018 GMT

SAN FRANCISCO--(BUSINESS WIRE)--Nov 27, 2018--Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announced today the launch of an exclusive popcorn collaboration with Grammy Award-winning musician, designer, co-founder of The Roots, The Tonight Show Starring Jimmy Fallon Musical Director, author, and James Beard Award nominee Questlove.

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Questlove for Williams Sonoma Popcorn Collection (Photo: Business Wire)


Inspired by his love of design and popcorn, Questlove has partnered with Williams Sonoma to develop a line of products that create the ultimate popcorn experience at home and on the go!

Questlove has designed a popcorn collection that brings people together around a simple snack that everyone can enjoy. The Questlove for Williams Sonoma Collection features everything you need to season and serve popcorn during the holiday season or at an award show party! The SNEAKIES set included in the collection is a pocket-sized pack of all three seasoning flavors, designed for seasoning on the go and “sneaking” into the movie theatre.

“Movies and popcorn are one of the classic pairs in Western Civilization, like Starsky and Hutch or Ashford and Simpson. Being an avid movie-goer and huge popcorn fan, I wanted to create my own popcorn collection and give it a personal Questovian spin, in two directions. The first is my custom seasonings, which let you put extra punctuation on the sentence of your popcorn, either directly from the shaker or SNEAKIES, with the help of a good spray of avocado oil for full seasoning coverage. The second is the Glow Bowl I designed that will make your popcorn happy when it’s laying in there and you happy when you’re scooping it up with your hands on date night or at a holiday gathering.”

- Questlove

The Questlove for Williams Sonoma Collection includes the following products:

  • Questlove Popcorn Cold-Pressed Avocado Spray Oil, $19.95
  • Questlove Popcorn Seasoning Lemon Pepper, $16.95
  • Questlove Popcorn Seasoning Saturday Morning Cereal, $16.95
  • Questlove Popcorn Seasoning Truffle Parm Rosemary, $18.95
  • Questlove Popcorn SNEAKIES Set, $24.95
  • Questlove Glow Bowl, $299.95


For more information and to purchase items from the Questlove for Williams Sonoma Collection, please visit:


Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On  and the Williams Sonoma blog,  Taste, customers can find recipes, tips, and techniques that help them create delicious meals and wonderful memories. Williams Sonoma is also part of an active community on Facebook, Instagram, Twitter, Pinterest, Google+ and YouTube.


Drummer, DJ, producer, culinary entrepreneur, New York Times best-selling author, and member of The Roots - Questlove, is the unmistakable heartbeat of Philadelphia’s most influential hip-hop group. He is the Musical Director for The Tonight Show Starring Jimmy Fallon, where his Roots crew serves as house band. The 4-time GRAMMY Award winning musician has landed musical directing positions with everyone from D’Angelo to Eminem to Jay-Z. Questlove has also released four books, including his James Beard Award nominated book Something To Food About: Exploring Creativity with Innovative Chefs and his latest New York Times Best Selling Creative Quest. He is a strategic advisor, and the first artist ambassador for Pandora, and hosts Questlove Supreme. He co-produced the GRAMMY Award-winning Original Broadway Cast Recording of Hamilton. He first designed homewares with a limited-edition run of Lazy Susans sold at Atelier Courbet in NYC. He recently launched CREATIVE HOUSE, a new endeavor to bring new and inspired brands and products to market, in partnership with Adam Sandow. Questlove is a member of the Academy of Motion Picture Arts and Sciences and is on the board of the Food Education Fund at Food & Finance High School, on the Advisory Board of the Museum of Food & Drink (MOFAD), and a member of the Food Council for City Harvest. Questlove is known for his passion for food and the culinary arts through his curated Food Salons, @QuestLovesFood social media platforms, and his work with No Kid Hungry.

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CONTACT: Kendall Coleman

Williams Sonoma


Carleen Donovan





SOURCE: Williams Sonoma

Copyright Business Wire 2018.

PUB: 11/27/2018 02:21 PM/DISC: 11/27/2018 02:21 PM