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Triangle entrepreneur Brooks Bell to take executive chairman post following cancer diagnosis

March 7, 2019 GMT

A Triangle technology entrepreneur who works with global brands and has been involved with national politics announced Thursday that she will step away from the day-to-day decisions of her company following a cancer diagnosis.

Brooks Bell, founder and CEO of Brooks Bell Inc. in Raleigh, will become executive chairman of the firm she started, and the company President Naoshi Yamauchi, will become interim CEO, according to a written statement provided by the company.

Bell was diagnosed with stage 3 colon cancer in January, which prompted the change in her firm’s executive suite.

“Though the cancer is treatable with surgery and chemotherapy, the best course of action for me moving forward is to delegate the day to day operations of the company so that I can focus on my health and the areas of the business I most enjoy—thought leadership and strategy,” Bell said in the statement issued by the company. “Naoshi has been with Brooks Bell for 10 years, and has my full trust in his ability to successfully lead the company. Our clients are in good hands.”

Brooks Bell Inc. helps large consumer brands optimize their online presence.

Her firm has worked with big U.S. brands, including Chick-fil-a, Dell and Marriott.

In 2016, Bell addressed the Democratic National Convention, sharing her story about creating and fostering private sector success.

She is scheduled to speak March 9 at a Raleigh 5K walk/run event being held at Wake Med Soccer Park. The event aims to raise awareness about colon and rectal cancer.