Learfield, controlled by Comcast-backed $4B Atairos firm, buys Comcast ticketing business

June 12, 2017

By Staff

In a big bet on college sports, Comcast Corp. is selling its 300-employee Paciolan event-ticketing unit to Learfield, the college sports-media company controlled by Comcast-backed $4 billion investment firm Atairos.

The deal will let Learfield bundle and expand services in the multi-billion-dollar college sports media market, which Texas-based Learfield and Comcast see as a major growth area.

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