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AT&T Reduces Price of Laptop Computer

September 3, 1991

NEW YORK (AP) _ American Telephone & Telegraph Co. said Tuesday it has reduced the price of its Safari laptop computer by 12 percent.

The new suggested list price of the base model is $4,749, down from $5,399. The model with an 80-megabyte hard disk drive, which will be available next month, will list at $5,749, also down 12 percent, AT&T said.

The action follows a number of price cuts by other personal and portable computer makers in recent months in response to a sluggish market.

″We just want to keep the Safari competitive,″ said AT&T spokeman Don Ferenci.

He said sales of the laptop, which AT&T introduced in April, are exceeding internal projections. The computers are made for AT&T at a U.S. plant owned by Japan’s Matsushita Electric Industrial Co. Ltd.

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