Discover and National Hockey League Expand Partnership
NEW YORK & RIVERWOODS, Ill.--(BUSINESS WIRE)--Nov 18, 2019--
Discover Financial Services (NYSE: DFS) and the National Hockey League (NHL) today announced a multiyear extension of their U.S. partnership that includes Discover maintaining its status as the Official Credit Card of the NHL® in the U.S. In addition, the new agreement - which extends beyond credit cards - names Discover the Official Bank of the NHL® in the U.S.
The expanded partnership also designates Discover as title partner of NBC Sports’ Hockey Day in America, a celebration of the impact hockey has had in the United States. Hockey Day in America is set to take place on Sunday, February 16, 2020 with a tripleheader of NHL games on NBC and NBCSN featuring the Pittsburgh Penguins vs. Detroit Red Wings, New York Rangers vs. Boston Bruins and Nashville Predators vs. St. Louis Blues.
“We are excited to continue our partnership with the NHL to deliver unique experiences to hockey’s passionate fan base while helping consumers achieve a brighter financial future,” said Ryan Scully, Senior Vice President of Brand, Media and Consumer Insights at Discover. “By renewing our partnership and becoming the Official Credit Card and Bank of the NHL, we have even more opportunities to highlight the impact of hockey in people’s lives. We are proud to champion Hockey Day in America and bring hockey fans closer to their favorite teams through our NHL credit cards. We are looking forward to supporting the continued growth of the League and sport.”
“Discover is a deeply committed and best-in-class NHL partner that delivers creative activations for our fan base and will continue extending and growing the League’s reach,” said Kyle McMann, NHL Group Vice President of Business Development. “We’re thrilled to expand our partnership into Discover’s growing lending and retail banking business where we will build new activations, while continuing to deliver world class content programming like Discover Day with the Cup and now Discover Hockey Day in America that hockey fans love.”
“Discover has been a fantastic partner of ours for years, and we’re thrilled that they are extending and expanding their relationship with the League and NBC Sports,” said Dan Lovinger, EVP, Advertising Sales, NBC Sports Group. “By title sponsoring one of the greatest celebrations of the sport – Hockey Day in America – Discover will now be even more entrenched with the NHL’s coveted viewers.”
Discover, an NHL supporter since 2010, will continue as an official partner of the NHL Winter Classic®, NHL Stadium Series™, and NHL ® All-Star Weekend, including sponsoring one skill during the 2020 NHL All-Star Skills™ in St. Louis. Additionally, Discover will continue to be the presenting sponsor of the ‘Day With The Cup’ video series, where a deserving group or individual, who serves as a champion for the hockey community and leader in their local community are awarded with a surprise visit with the most iconic trophy in all of sports, the Stanley Cup®.
Discover will also plan pieces of content throughout the year across the NHL’s and its own platforms to highlight the impact and growth of hockey across the United States and showcase the importance that Hockey is For Everyone™.
Discover is continuing its engagement with hockey fans of all 31 NHL teams by offering its NHL Discover it ® card. NHL fans can apply for an NHL Discover it card and choose the NHL Shield or their favorite team’s logo at www.Discover.com/NHLCard.
NHL, the NHL Shield, Stanley Cup and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo, NHL Stadium Series name and logo, NHL All-Star logo, NHL All-Star Skills name and logo and Hockey Is For Everyone are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2019. All Rights Reserved.
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers private student loans, personal loans, home equity loans, checking and savings accounts and certificates of deposit through its direct banking business. It operates the Discover Global Network comprised of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in 190 countries and territories. For more information, visit www.discover.com/company.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs and proudly welcomes its 32nd franchise, based in Seattle, for the 2021-22 season. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Gary Bettman has served the NHL as Commissioner since February 1, 1993 and has guided the world’s top professional hockey league to more than $5 billion in annual revenues and partnerships with more than 40 blue chip corporate sponsors. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network™ in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region, Yandex in Russia and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Having entered the esports world in 2018, the League hosts the NHL Gaming World Championship™ annually, drawing record digital streaming audiences during the 2019 campaign. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.
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KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS NEW YORK
INDUSTRY KEYWORD: SPORTS FINANCE ENTERTAINMENT HOCKEY PUBLIC RELATIONS/INVESTOR RELATIONS BANKING ADVERTISING COMMUNICATIONS PROFESSIONAL SERVICES GENERAL ENTERTAINMENT
SOURCE: Discover Financial Services
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PUB: 11/18/2019 09:00 AM/DISC: 11/18/2019 09:01 AM