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What’s with the tone-deaf marketing in gentrifying neighborhoods?

July 25, 2018 GMT

By Staff

This week, the East Village Target drew ire for a grand opening that sought to pay homage to the neighborhood’s past with a mural of old tenement buildings, a hip hop dancer performing on a fake stoop, and an awning that mimicked an iconic punk dance club, which closed when rent got too high.

The awning, a callback to the CBGB club, spells out TRGT in a similar typeface.

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