City rolls out cyclist awareness campaign
BULLHEAD CITY — Bicyclists are riding high this week as the city rolls out a reminder for motorists to give them their space.
“The city is running a billboard advertisement this week and throughout the year reminding motorists to be aware of those riding bikes in the community,” said City Manager Toby Cotter.
Arizona law requires motorists passing cyclists on the road to give at least 3 feet of space. Motorists who fail to give space and who collide with bicyclists causing serious injury or death are subject to civil penalties up to $1,000.
“We’ve had a few accidents between cars and bicyclists recently and we’ve had a few close calls of our own,” said Vice Mayor Mark Clark. “This is a reminder from the city — an awareness campaign — to let drivers know to share the lane.”
Clark, a cyclist for more than 20 years, and Chuck Davis, who has been riding for 47 years, have been a driving force behind promoting cycling and cycling safety in the area.
“Five or eight years ago, Chuck and I, along with a few others, pushed the city to add bike paths to the city intermodal plan,” Clark said. “We’ve got bike loops in Arroyo Vista, Sun Ridge, Fox Creek, and on the new Arcadia-Adobe Road loop to Black Mountain, Gold Rush and Silver Creek roads. The city is currently working on adding one to Trane Road and eventually there will be an expansion on Ramar Road; we’re waiting for funding for that one.”
Davis runs a Facebook page, BHC Cyclists, to encourage participation, exchange ideas, provide information for cycling advocacy and to promote all aspects of cycling in the Bullhead City area.
“I moved here from Michigan specifically so I could ride year-round,” Davis said. “Unfortunately, I had a helicopter ride to Vegas because someone pulled in front of me without looking.”
The electronic billboard near the intersection of Highway 95 and Riverview runs city-related advertisements every eight seconds per minute on one side of the billboard or once every eight seconds per two minutes on both sides of the billboard.
“The city is paid $20,000 annually by Lamar to have two billboards on city property, Cotter explained. “In addition, the city gets free city-
related ads placed on the billboard. We feature special events, welcome visitors, promote safety, emergency messaging and highlight city activities.”
For now, the two cyclists just want to remind motorists to be observant when passing bicyclists on the road.
“Obscene gestures are OK,” Davis said. “Just give us the required 3 feet of space.