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‘Duff’ Beer Is Collector’s Item

May 17, 1998

SYDNEY, Australia (AP) _ Homer Simpson’s favorite beer, ``Duff,″ has become a real-life collector’s item and is being offered for sale for up to $6,300 a case.

Banned from sale in 1996 after the makers of ``The Simpsons″ complained the name was stolen from their cartoon series, a beer called Duff has re-appeared for sale in Australia via classified advertisements.

People who bought a case of the beer for about $15 in 1995 are now asking up to $6,300 for the same 24 cans.

According to ads in the latest edition of a national classified advertisements newspaper, a six-pack of Duff will set buyers back $750. In the three Duff ads, the cheapest price for a case was $2,800.

``I’m after a quick sale so I priced a bit lower than some other people,″ advertiser Andrew Wade, who has two unopened cases, told the Sydney newspaper The Sun-Herald.

In 1996, a Federal Court judge ruled that the South Australian Brewing Co., a subsidiary of Lion Nathan Australia, had illegally tried to ``exploit a strong association″ with ``The Simpsons″ by making and selling Duff Beer.

The case went to court after 20th Century Fox Film Corp., the series’ parent company, complained.

Duff Beer went on the Australian market in 1995. Homer Simpson began chugging a fictional brew by the same name in 1990 when the phenomenally popular show began.

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