Unconventional Mobil 1™ Products and Concepts to Debut at 2019 SEMA Show
SPRING, Texas--(BUSINESS WIRE)--Nov 5, 2019--
On behalf of its full synthetic motor oil brand, Mobil 1, ExxonMobil is presenting its most unconventional presence ever at the 2019 SEMA Show in Las Vegas, with exclusive reveals, new products and giveaways.
ExxonMobil’s participation will include the debut of an unconventional vehicle built around a Chevrolet Performance LS3 crate engine. The 6.2L, 430-horsepower engine now carries a recommendation to use Mobil 1 full synthetic motor oil, as do all Chevrolet Performance crate engines.
The Mobil 1 booth, located in Central Hall, will showcase new products including Mobil 1 Truck & SUV motor oil, designed to maximize performance and protection for hardworking engines. Then for its SEMA debut, Mobil EV oil will be on display as a solution to match evolving consumer needs with products for battery electric vehicles to travel farther between charges, extend equipment component life and promote safer operation.
The Mobil 1 booth will also feature two limited-edition daily giveaways, only available at the 2019 SEMA Show. The first giveaway will be an exclusive collectors’ series bottle. The second unconventional giveaway will mirror its Urban Outlaw-inspiration in a Magnus Walker Hot Wheels™ diecast vehicle that will be handed out at the end of a Hot Wheels track. Both giveaways will be handed out on a first-come, first-served basis.
The orange Hot Wheels track will be a floor decal connecting the Hot Wheels booth in the Silver Lot to the Mobil 1 booth in Central Hall and back again. At both locations, attendees will have a chance to see unique builds featured in the Hot Wheels Legends Tour presented by Mobil 1. The tour included over 20 events around the globe, in search of a one-of-a-kind car that embodies Hot Wheel’s challenger spirit and legendary design.
The SEMA Show takes place from Nov. 5 through Nov. 8 in Las Vegas, Nevada, and is organized by the Specialty Equipment Market Association (SEMA), the trade organization representing the $44.6 billion automotive aftermarket industry. Known as the largest automotive trade show in the world, the show is held across 2.2 million square feet featuring 1,500 vehicles, 2,400 companies and more than 160,000 attendees.
The official SEMA Show after-party, SEMA Ignited, is presented by Mobil 1, connecting the general public with industry leaders, celebrities and award-winning custom vehicles. Ending the week with an unconventional discount, anyone who purchases Mobil 1 motor oil at www.walmart.com/Mobil1 and presents their receipt at the ticket office will receive free entry to the after-party courtesy of Mobil 1.
About Mobil 1
The world’s leading synthetic motor oil brand, Mobil 1™ features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.
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CONTACT: Media Relations
KEYWORD: TEXAS NEVADA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: PERFORMANCE & SPECIAL INTEREST OFF-ROAD TRUCKS & SUVS OIL/GAS ALTERNATIVE VEHICLES/FUELS ENERGY GENERAL AUTOMOTIVE AFTERMARKET AUTOMOTIVE CHEMICALS/PLASTICS AUTOMOTIVE MANUFACTURING OTHER AUTOMOTIVE MANUFACTURING
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PUB: 11/05/2019 11:00 AM/DISC: 11/05/2019 11:01 AM