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Press release content from BusinessWire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from BusinessWire
Press release content from BusinessWire. The AP news staff was not involved in its creation.

SEPHORA Reveals Line-Up of Beauty Celebrities, Master Classes, Musical Guests, Sponsors and Experiences Planned for First-Ever SEPHORiA

October 12, 2018 GMT

SAN FRANCISCO--(BUSINESS WIRE)--Oct 12, 2018--Just a week away, the prestige beauty omni-retailer, SEPHORA, will host its first-ever in Los Angeles– a highly-immersive two-day beauty event that fuses high-touch physical and digital experiences unlike anything seen before. This year marks Sephora’s 20 th anniversary in the United States, and fittingly, as the retailer is often acknowledged by fans around the globe as a “beauty playland,” the live experience, House of Beauty, will feature Master Classes with industry icons, product customization, a series of one-of-a-kind beauty activations from more than 50 brands and many opportunities for guests to learn from, get inspired by and play in the world of Sephora.

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Newly added guests include a second appearance by personality, model, bestselling author and Becca spokesperson Chrissy Teigen on Sunday October 21 st and special After-Dark DJ sets by Gryffin, Daya and K.Flay.

Exclusive Access to Industry Icons and the Ultimate Beauty House Party The official schedule of SEPHORiA master classes and meet-ups with beauty experts and celebrities is now live on sephoria.com. Appearances include:

Saturday, October 20: Charlotte Tilbury • Chrissy Teigen (BECCA) • Dr. Dennis Gross x Skinny Confidential • Jen Atkin (Mane Addicts presented by OUAI and Dyson) • Natasha Denona • Priscilla Ono (FENTY BEAUTY) • Vicky Tsai (Tatcha) • Zanna Roberts Rassi • Scotty Cunha (Mane Addicts presented by OUAI and Dyson) • Elaine Welteroth

Sunday, October 21: Mario Dedivanovic • Laura Mercier • Angel Merino (“Mac Daddyy”, Artist Couture) • Dr. Murad x Elaine Welteroth • Natasha Denona • Priscilla Ono (FENTY BEAUTY) • Vicky Tsai (Tatcha) • Renny Vasquez • Kandee Johnson • Jenn Im • Daniel Martin (Dior) • Patrick Ta (La Mer) and newly added, Chrissy Teigen (BECCA)

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And, enjoy DJ sets throughout the weekend to amplify the party spirit Saturday, October 20 (sponsored by Milk Makeup) • Dede Lovelace (Session 1), Mia Carucci, Kitty Cash and Dana Boulos (After-Dark, Session 2) Sunday, October 21 • Dede Lovelace (Session 3)… with an extra special closeout party headlined with DJ sets from Gryffin, Daya and K.Flay (After-Dark, Session 4)

A Surprise Behind Every Door and in Every Corner “Unlock” a new beauty experience with every room inside this House of Beauty:

Unrivaled Sponsors and Swag Sephora is thrilled to partner with the following sponsors to deliver a premium guest experience from start to finish:

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