Who are the generations?
The Lost Generation
Born: 1883 to 1900.Traits: This wandering cohort went off to Europe to fight in World War I.Stereotype: Directionless.Cultural touchstones: World War I, The Sun Also Rises, The Great Gatsby.
The G.I. Generation (the Greatest Generation)
Born: 1901 to 1924.Traits: Coming of age between the Great Depression and World War II, this generation had a moral imperative to contribute to the war effort.Stereotype: Critical.Cultural touchstones: World War II.
The Silent Generation (the Lucky Few)
Born: 1925 to 1945.Traits: Born during the Great Depression, this hearty generation worked hard and was rewarded with postwar prosperity.Stereotype: Conformist.Cultural touchstones: The Korean War, television.
Born: 1946 to 1964.Traits: Ambitious and optimistic, the socially conscious children of postwar America had access to financial security and the American dream.Stereotype: Hippie.Cultural touchstones: JFK assassination, the Vietnam War, Woodstock.
Born: 1965 to 1980.Traits: They were the first generation to live in a customizable world, letting themselves into their homes after school and watching cable TV.Stereotype: Slacker.Cultural touchstones: MTV, the Challenger explosion, grunge music.
Born: 1977 to 1983.Traits: They grew up at the dawn of the digital revolution at the turn of the 21st century.Stereotype: None yet.Cultural touchstones: My So-Called Life, The Oregon Trail, the O.J. Simpson trial.
Millennials (Generation Y)
Born: 1981 to 1995.Traits: Change-friendly and tech-savvy, they want their work to mean something if they can find a job.Stereotype: Entitled.Cultural touchstones: Taylor Swift, the 9/ 11 attacks, Instagram.
Born: 1996 to 2009.Traits: Raised with mobile technology at their fingertips, Gen Zers think visually and globally about making the world a better place.Stereotype: Digital addicts.Cultural touchstones: YouTube influencers, the Obama presidency, Snapchat.
Sources: Pew Research Center; Sarah Sladek, XYZ University; Neil Howe, Forbes