GM Reveals Name of New Pickup
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DETROIT (AP) _ General Motors Corp. will call its new mid-size pickup truck the Colorado, the company announced Tuesday.
``We wanted a name that would fit within the Chevy Truck portfolio and stand out in the marketplace,″ Russ Clark, Chevrolet marketing director, mid-size truck, said in a statement.
Colorado production will begin at the GM Shreveport truck plant in Shreveport, La., in the fourth quarter of 2003, the company said.
It will be the fifth all-new Chevy Truck since the announcement of the Chevy Avalanche at the 1999 North American International Auto Show, GM said.
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