Night Media Signs Top Influencer, “MrBeast”
DALLAS--(BUSINESS WIRE)--Jan 23, 2019--Night Media, a Dallas-based talent management and digital marketing agency, has announced the signing of “MrBeast,” currently one of the fastest-growing YouTubers in the world. MrBeast has 14 million subscribers and is gaining more followers at a rate of 1.5 million each month. He’s best known for his videos featuring altruistic and spontaneous cash giveaways to unsuspecting recipients.
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(L) MrBeast and (R) Night Media founder Reed Duchscher (Photo: Business Wire)
Night Media founder Reed Duchscher inked the deal to sign MrBeast, who now joins a growing roster of talent including other influencer megastars such as Preston and SSundee, both global gaming legends and prominent Fortnite competitors. In addition to the recruitment of top influencer talent, Night Media has also created an impressive list of brand campaigns on behalf of eBay, Honey, the National Breast Cancer Foundation and OnePlus. The agency’s talent roster garners 600 million views per month.
“MrBeast will be a cornerstone edition to our talent lineup going into 2019,” stated Duchscher. “He has a combined social following approaching 15 million consumers, and we want to leverage that audience with leading brands looking to capitalize on the red-hot influencer market. We have a lot to look forward to this year.”
MrBeast, who hails from Greenville, North Carolina, created his YouTube channel in 2012. He began gaining fame by posting video game-related content centered on captivating the rabid Minecraft audience. But his popularity skyrocketed with the creation of his “Twitch donation videos,” which he continues to this day. The video vignettes feature a series of benevolent (and sometimes large) cash giveaways to unsuspecting strangers.
Night Media intends to integrate MrBeast into several upcoming influencer and digital marketing campaigns. The agency is built on the premise that digital content creators are overtaking traditional athletes and celebrities in terms of popularity. New social platforms are now responsible for the growth of today’s biggest stars, and their mission is to align brands with these burgeoning assets. Night Media will represent MrBeast in all categories including branding, licensing and content distribution.
“In the realm of marketing, the playing field for eyeballs is rapidly transitioning to streaming and created content,” Duchscher noted. “We firmly believe that our combined agency expertise and our lineup of influencer talent will create game-changing activation opportunities for the most popular brands.”
About Night Media
Night Media is a talent management and digital marketing agency specializing in influencer marketing, gaming, esports, technology and lifestyle activations. Founded by Reed Duchscher, a former sports agent turned digital talent manager, the agency’s combined influencer campaigns garner 600 million views per month. Night Media’s talent representation includes Typical Gamer, Ssundee, Samara Redway and Crainer.
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PUB: 01/23/2019 10:37 AM/DISC: 01/23/2019 10:36 AM