Small Business Saturday helps locals
Holiday shoppers are preparing for Black Friday but many neighborhood retailers have their sights set on Saturday.
American Express founded Small Business Saturday in 2010 to encourage Americans to consider buying from locally owned retailers in their community during one of the busiest shopping periods of the year. Odessa businesses are gearing up to participate in the “Shop Small” movement taking place across the country.
Nicole Wright, owner of Mint Pink Boutique, said she is adding a special touch to her usual routine to bring shoppers through her door this weekend. Wright will be providing Black Friday doorbuster sales as well as a limited supply of goody bags and gift cards to those that arrive early. She will also have free donuts and refreshments for customers on Saturday, but said the one thing that gives her business an edge amid the chaos associated with larger retailers is her customer service.
“Of course you’re going to get that one-on-one experience here,” Wright said. “We try to help every customer find exactly what they’re looking for.”
Wright said providing deals and donuts to shoppers on Small Business Saturday is her way of thanking the community for supporting her and the boutique since she opened in 2013.
Downtown Odessa is also helping shine a spotlight on businesses near the heart of the city. The organization is lending its support for the third year, primarily through additional marketing and giveaways on social media in the days leading up to the event, to try and drive more traffic to the downtown area.
“We want to try and highlight (businesses) and give them as much recognition as we can with people out doing their holiday shopping,” Alexa Moulakis, Downtown Odessa event coordinator, said.
Moulakis said the event is a great way opportunity for Downtown Odessa to help local businesses thrive while promoting revitalization efforts.
“We’re hoping that the publicity will carry on throughout the rest of the holiday season,” Moulakis said.
Wright said that locals should support her boutique because there are few stores like hers in the city. She said she is not only providing a need for stylish clothing, but an opportunity for friends to connect in her shop.
“It’s always good to have your girlfriends and bring them out to shop,” Wright said, “it’s just something fun in this area where there’s not much to do here.”