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IRI to Spotlight Emerging Consumer Trends in the Grocery Industry at FMI Midwinter Executive Conference

January 23, 2020 GMT

--(BUSINESS WIRE)--Jan 23, 2020--

IRI:

WHO:

 

Larry Levin, Executive Vice President, Market and Shopper Intelligence, IRI®

 

 

Tim Grzebinski, Principal, Client Insights, IRI

 

 

 

WHAT:

 

During the FMI Midwinter Executive Conference, IRI’s Larry Levin and Tim Grzebinski will discuss the emerging plant-based market, including cannabis, and its impact on CPG during their session titled “ From CBD to Alternative Proteins: What Do Emerging Consumer Trends Mean for the Grocery Industry? ” Nationwide, consumer interest in cannabis, hemp products and alternative proteins are rapidly growing. Session attendees will gain insight into the perceptions and realities of cannabis adoption in the U.S., the current market for alternative proteins, core brands winning in plant-based foods and innovation that is contributing to growth.

 

 

 

WHY:

 

Plant-based alternatives have disrupted the CPG industry, making it more mainstream in the eyes of consumers. Because of new innovations in the plant-based market, consumers are drawn to its key motivators, including healthier lifestyles, reduced environmental impact and promotion of animal welfare. By providing education on this growing trend, this session will help retailers and manufacturers to capitalize on this burgeoning revenue stream and take advantage of the opportunities in cannabis that lie ahead.

 

 

 

WHEN:

 

Saturday, Jan. 25, 2020

 

 

3-3:45 p.m. MT

 

 

 

WHERE:

 

FMI Midwinter Executive Conference

 

 

JW Marriott Phoenix Desert Ridge

 

 

5350 E. Marriott Drive

 

 

Phoenix, AZ 85054

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200123005084/en/

CONTACT: Shelley Hughes

E-mail:Shelley.Hughes@IRIworldwide.com

Phone: +1 312.474.3675

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS ARIZONA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES MARKETING RETAIL COMMUNICATIONS TOBACCO CONSULTING FOOD/BEVERAGE

SOURCE: IRI

Copyright Business Wire 2020.

PUB: 01/23/2020 09:05 AM/DISC: 01/23/2020 09:05 AM

http://www.businesswire.com/news/home/20200123005084/en