AP NEWS

What three billboards outside Center City say about advertising to neighborhoods

March 14, 2018

By Staff

Johnnie L. Cochran Jr. has been dead since 2005, but his face looms large over Philadelphia neighborhoods thanks to billboards advertising the law firm he founded 40 years ago.

Cochran was best known for successfully defending O.J. Simpson against homicide charges and saying the now-famous phrase: “If it doesn’t fit, you must acquit,” but his firm specializes in medical malpractice and personal injury law, and it now operates two dozen branches across the country, one of which is based in Center City.

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