NVTHS Student’s Logo Selected for Farmers Market
WESTFORD -- When the Chelmsford Summer Farmers Market opens in June, a poster designed by a student in the Design & Visual Communications program at Nashoba Valley Technical High School will adorn the Chelmsford Common.
Macy Mayor, a sophomore from Littleton, designed a poster that was selected by market officials as the official advertising logo for the market.
“I thought it looked good, but I wasn’t sure it would win anything,” Macy said. “I’m kind of proud of it.”
The logo features a sunflower and an apple split down the middle and merged into one, with the words “Chelmsford Summer Farmers Market” to the right.
“I usually scribble and try to think of different ideas of what I want to create,” Macy said of the creative process that led to the winning design. “It’s a farmers market so I started thinking about summer, and that’s when flowers come out so I thought maybe a sunflower would be a good idea. Then I figured fruits grow in summer, too, but I wasn’t sure how to put them together. Then I thought of splitting a sunflower and an apple down the middle and trying to make them blend together and look separate at the same time.”
Once she had her design in mind, she used the Illustrator program to bring it to fruition.
Nathan Meharg, one of the Design & Visual Communications instructors at Nashoba Tech, said the “visual clarity” of Macy’s design is what put it above the other contest entrants.
“Logos need to be highly recognizable, and Macy’s logo was very effective in that regard,” Meharg said. “Apart from being really well-drawn, Macy’s design had the advantages of being very clear and visually simple. Some of the other logo designs were beautifully done but, ultimately, I think that visual clarity is what put Macy’s design over the top.”
Macy, daughter of Mark and Anna Mayor, placed second in her age group last year at Nashoba Tech’s inaugural “Young at Art” Art Show and Competition. She is also a competitive figure skater.
The Chelmsford Summer Farmers Market opens Saturday, June 15, and runs on the Chelmsford Common every Saturday through Sept. 14, from 10 a.m. to 2 p.m.