Green Flash Brewing Company Rebrands with the Return of the Original West Coast IPA and Launch of New 2019 Lineup
SAN DIEGO--(BUSINESS WIRE)--Jan 28, 2019--Green Flash Brewing Company is kicking off 2019 with a new logo identity and packaging refresh, as well as a new lineup for the year ahead. The 2019 Green Flash portfolio features the highly anticipated return of the original 7.0 percent ABV West Coast IPA alongside new beers, returning fan favorites and special releases. As the craft-beer landscape evolves, Green Flash remains focused on innovating its beers and packaging to meet the diverse and changing expectations of craft-beer drinkers.
The new branding is intended to reconnect Green Flash with its San Diego origins. The packaging prominently features custom artwork by illustrator Matthew Jay Fleming, whose illustrations depict the vibrant San Diego lifestyle. A Toast from the Coast manifesto speaks to the inspirational story behind the brand’s name and describes why a Green Flash beer is a perfect end to an extraordinary day and the start of an epic night on the horizon.
An innovative lineup of core beers – West Coast IPA, Tropical DNA (hazy IPA), Soul Style IPA, GFB Blonde Ale – will be the focus for Green Flash in 2019, with a strong roster of rotating special release beers. Additionally, all core beers will now be offered in 12-ounce cans to meet the growing demand for cans by consumers.
“Our new visual identity represents a dramatic shift for the Green Flash brand and reinforces its origin as one of the original San Diego craft beers,” states Green Flash Brewing Co. VP of Marketing Ben Widseth. “Regarding West Coast IPA, over the years we have been listening to our loyal drinkers who reminisced about the original recipe. So we’re excited to bring it back for them to enjoy, along with a portfolio of other fan favorites and new beer releases to come.”
Product images can be viewed at www.greenflashbrew.com/2019. Additional details will be shared at www.greenflashbrew.com and on Green Flash’s social media channels as more information becomes available.
About Green Flash Brewing Company
Green Flash is an award-winning, independently owned and operated craft brewery founded in 2002 to bring fresh ideas and a sense of adventure to craft beer. Today, Brewmaster Erik Jensen leads brewing operations with unconventional ingredients and an obsession over every detail of the brewing process. Green Flash brews an eclectic lineup of specialty craft beers and distributes them throughout California and certain Southwestern U.S. markets. Headquartered in San Diego, Green Flash produces and sells the Green Flash and Alpine portfolio of beers. For more information, please visit www.greenflashbrew.com.
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CONTACT: Juliet Babros
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
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SOURCE: Green Flash
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PUB: 01/28/2019 09:30 AM/DISC: 01/28/2019 09:30 AM