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Las Vegas airport ads tout ‘doubling down’ on sanitizing

May 20, 2020 GMT

LAS VEGAS (AP) — Signs of change with a gambling theme will greet Las Vegas tourists and employees when traveling ramps up following closures due to the coronavirus pandemic, McCarran International Airport officials said Wednesday.

“We’re Doubling Down on Cleaning and Sanitizing,” is one of 10 advertisements that Clark County Aviation Director Rosemary Vassiliadis said the facility is using on signs, digital boards, audio messages, social media and its website.

“Don’t Roll the Dice: Stay 6 (feet) Apart!” and “Hand Hygiene? Bet On It!” are other messages that officials hope will catch the eyes and ears of travelers while stemming the spread of the virus causing COVID-19.

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Another advises that only ticketed travelers and employees should enter airport terminals, and passengers will be urged to wear masks,.

“We understand that the airport and travel experience is going be different from what people experienced before,” Vassiliadis said. “This campaign will help passengers understand the changes they will see ... and instill the confidence to feel they can still travel in a safe and healthy way.”

The normally busy airport reported handling half its usual number of passengers in March compared with the same month in 2019. Officials are expected in coming days to report an even lower passenger count in April.