AP NEWS

Playboy does an about face: The nudes are back

February 14, 2017

Naked women are back in Playboy magazine, ending a year-old ban on the nudity that made the magazine famous.

Playboy celebrated the reversal on Twitter and Facebook with the hashtag #NakedIsNormal.

The about-face came Monday with the release of Playboy’s March-April issue. The 63-year-old magazine had banished naked women from its print edition because it felt the content had become passe in an era of online porn that is just a click away on personal computers and smartphones.

The decision to show less skin was made under the regime of Playboy Enterprises CEO Scott Flanders, who left the Los Angeles company last May to run eHealth Inc., a health insurance exchange.

Cooper Hefner, Playboy’s chief creative officer and the son of magazine founder Hugh Hefner, called the nudity ban a mistake Monday in a post on his Twitter account .

“Nudity was never the problem because nudity isn’t a problem,” Cooper Hefner wrote. “Today we’re taking our identity back and reclaiming who we are.”