Brooke Bond Taj Mahal Pays Homage to Indian Culture by Hosting Diwali Celebrations in the US, UK and Canada
DENVER--(BUSINESS WIRE)--Nov 12, 2019--
For the first time in its history, Brooke Bond Taj Mahal, one of India’s finest tea makers, hosted one of the largest series of Diwali celebrations in the world. Through these sumptuous Diwali events in the US, UK and Canada, the tea maker brought thousands of overseas Indians/NRIs together for a day of laughter, reverence and kinship.
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Guests wait in line for a delicious cup of Brooke Bond Taj Mahal tea (Photo: Business Wire)
Nearly 17.5 million strong, Indians have the largest overseas diaspora in the world, with an unprecedented Indian immigrant community in the US, UK and Canada. As such, it was only fitting to bring these Diwali festivities into Indian communities in these countries to applaud and celebrate their contributions to society, business and academics.
In the US, the brand celebrated with fireworks in Houston, TX, and took over a train station in New Jersey handing out tea samples and diyas. In Canada, unique tea stalls were placed in shopping malls, while a special lounge experience was offered at the Diwali on Trafalgar Square (DOTS) celebration in London. Through these amazing experiences, Brooke Bond Taj Mahal truly brought the beauty and magic of the Indian culture to life.
Brooke Bond Taj Mahal has always stood for excellence and rigor in crafting some of the best tea blends in the Indian packaged tea segment. “Tea has seeped into the Indian culture so thoroughly that it has become a revered pastime shared from one generation to the next,” said Partha Guha, Global Business Director at Unilever International. “Every day a billion cups of tea are made and consumed in India with family and friends. We simply wanted to bring this treasured experience to the world and inspire appreciation for Indian culture one sip at a time.”
Through its 2019 celebrations, Brooke Bond Taj Mahal demonstrated that even a simple sip of tea can unite Indians worldwide. Brooke Bond Taj Mahal is available in independent/Indian grocery stores, at Walmart and other leading departmental stores in the US, UK and Canada.
ABOUT BROOKE BOND TAJ MAHAL TEA
With over 50 years of experience, Brooke Bond Taj Mahal is one of India’s greatest refreshment brands, offering the finest premium teas. Its tea is made from carefully selected leaves from the choicest gardens of the Upper Assam, which give it an unmatched aroma and flavor. www.tajmahalteahouse.com.
Photos and video available upon request.
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CONTACT: MIKADO International
KEYWORD: INDIA UNITED STATES UNITED KINGDOM CANADA NORTH AMERICA ASIA PACIFIC EUROPE NEW JERSEY COLORADO
INDUSTRY KEYWORD: MEN ENTERTAINMENT FAMILY ASIAN-AMERICAN SUPERMARKET CONSUMER FOOD/BEVERAGE OTHER ENTERTAINMENT RETAIL OTHER CONSUMER MARKETING WOMEN COMMUNICATIONS
SOURCE: Brooke Bond Taj Mahal Tea
Copyright Business Wire 2019.
PUB: 11/12/2019 01:00 AM/DISC: 11/12/2019 01:00 AM