AP NEWS
Press release content from BusinessWire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from BusinessWire
Press release content from BusinessWire. The AP news staff was not involved in its creation.

YouCam Makeup Launches a Haunting Halloween Collection that Brings Your Social Feed to Life in a Scary Real Way

October 9, 2018

NEW YORK--(BUSINESS WIRE)--Oct 9, 2018--Perfect Corp. brings striking Halloween costume looks to life through the launch of a Haunting Halloween influencer collection in the award-winning YouCam Makeup app. This October, YouCam Makeup collaborated with six talented makeup artists and social media influencers to bring their crazy cool Halloween costume beauty creations to virtual try on for fans to experience instantly in-app.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181009005518/en/

YouCam Makeup teams up with talented makeup artists and social media influencers to bring their crazy cool Halloween costume looks to life through hauntingly real virtual try-ons. (Graphic: Business Wire

The special edition Halloween collection features intricate costume beauty looks created by Vanessa Davis of @the_wigs_and_makeup_manager, Ellie H-M of @ellie35x, Yire Castillo of @yire_castillo, Erika Marie of @erikamariemua, Victoria Jane of @vvictoriajane, and Manuel D’Andrea of @manueldaofficial. Through true to life virtual try on, fans can instantly experience these elaborate looks ranging from floral skull detailing, to rainbow unicorn flare, and an iconic throwback wicked witch style that will give you goosebumps. The wildly accurate one tap try-on experience brings the ultimate Halloween costume looks to life directly through your mobile phone or smart device.

YouCam’s continued advancements in augmented reality (AR) and artificial intelligence (AI) technologies make these intricate costume designs translatable for an accurate virtual try-on experience. The continued innovations in facial recognition, 3-D look rendering, and machine learning capabilities ensure that the unique elements of these detailed costume styles are seamlessly adapted into a digitalized look that provides a hyper-realistic costume beauty effect, considering movement, skin tone, and color-matching so you are getting the truest real-life visualization of each spooky style.

“We are excited partner with the talented and creative minds behind social media’s most buzzed about costume looks to allow fans and Halloween lovers alike to experience professional costume beauty designs in seconds,” says Perfect Corp. CEO, Alice Chang. “This unique costume look collection instantly elevates the Halloween beauty experience by bringing fan favorite styles to life in a whole new dimension, all through the tap of your smart device.”

Get in the spooky spirit by virtually trying on the complete Haunting Halloween collection in seconds using the free YouCam Makeup app.

App Availability

YouCam Makeup is available for free download on the  App Store  and  Google Play.

About Perfect Corp.

With over 650 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20181009005518/en/

CONTACT: Corporate:Tony Tsai atpress@perfectcorp.comor by phone at: +886-2-8667-1298, ext. 2167

USA:Susan Biegacz atcontact_pr@perfectcorp.comor by phone at +1 (212) 929-7979

Japan:Ryusho Hosaka atcontact_pr_jpn@perfectcorp.comor by phone at: +81-3-5875-6651

China:Celine Lo atceline_lo@perfectcorp.comor by phone: + 86 1582 112 8182

France:Laëtitia D’Urso atcontact_pr_fr@perfectcorp.comor by phone: +33 (0)1 79 30 90 39

United Kingdom:Sylvain Delteil atcontact_pr_uk@perfectcorp.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: ENTERTAINMENT TECHNOLOGY ONLINE RETAIL INTERNET SOCIAL MEDIA RETAIL COMMUNICATIONS COSMETICS FASHION MOBILE ENTERTAINMENT

SOURCE: Perfect Corporation

Copyright Business Wire 2018.

PUB: 10/09/2018 09:00 AM/DISC: 10/09/2018 09:01 AM

http://www.businesswire.com/news/home/20181009005518/en