Compliant Marketing Platform, Vana™, Brings Advertising for Cannabis and CBD to Mainstream Media
LOS ANGELES--(BUSINESS WIRE)--Nov 12, 2019--
Today, Vana™, the leading compliant marketing platform for cannabis and CBD, partners with major mainstream publishing organizations. Vana’s mission is to propel cannabis brands into the forefront of mainstream advertising and digital commerce.
Through partnerships with premium publishers like BuzzFeed, Thrillist, and USA Today, Vana is enabling certified cannabis brands to advertise with confidence, connect with broader audiences, accelerate business growth, and make informed decisions about their marketing spend.
Vana verifies the state ID of every brand before allowing them onto the platform and only works with state-licensed cannabis and CBD partners such as Day One, Rove, and Bhang to implement compliant marketing. The Vana platform also leverages proprietary age-gating and state-gating technology to place compliant cannabis and CBD advertisements on top-tier media properties.
“Vana is providing the solution we’ve been waiting for to get our products in front of a mainstream audience and finally have the chance to advertise with major media publishers,” said Jamie Pearson, President at Bhang.
Media properties are making history with Vana by advertising cannabis products on their platforms, reaching a wide audience that cannabis brands couldn’t previously access.
“We’re thrilled that Vana is creating a compliant ecosystem for publishers to seamlessly provide advertising solutions for the cannabis community,” said John Taranto, Vice President of Agency Partnerships at BuzzFeed.
The Company was founded by CEO, 20-year marketing technology pioneer, Sheldon Owen. “Our goal at Vana is to become the leading platform for cannabis and CBD businesses to advertise in a compliant fashion and to help them build trust with their most sought-after consumers,” said Owen.
The Company’s Board of Directors recently welcomed industry leading investor and award-winning advertising and marketing expert, Wenda Harris Millard to the board. With one of the most recognized and influential executives in interactive media behind Vana, the Company aims to set the industry standards for cannabis and CBD advertising.
Originally founded as Muncheez™ in 2017, Vana is the leading compliant marketing platform for cannabis and CBD. Vana reaches over 200 million unique consumers per month and offers compliant advertising and marketing solutions for brands and retailers across the cannabis and CBD industry. To learn more, visit govana.com.
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