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Understanding Alcoholic Drinks Market Dynamics in Kenya, 2019 - EABL Controls About 90% of the Kenyan Beer Market and Continues to Expand Into the Rest of East Africa - ResearchAndMarkets.com

January 21, 2019

DUBLIN--(BUSINESS WIRE)--Jan 21, 2019--The “Understanding Alcoholic Drinks Market Dynamics in Kenya” report has been added to ResearchAndMarkets.com’s offering.

Up-to-date data on Whisky, Vodka, Gin and Cognac/Brandy brands and categories’ penetration rate, price points per brand, sales volumes and sourcing options by auditing on-trade and off-trade outlets.

The report will help you gain an understanding of the market players (importers, distributors, and manufacturers), their route to market strategies, categories, and channel dynamics arrived at through in depth-interviews with industry players.

Driven by strong population growth, growing middle class and dynamic private sector, the Spirit and Beer industry in Kenya has taken off rapidly in impressive ways. While East African Breweries Limited (EABL, a subsidiary of Diageo) remains dominant in the market, it has experienced intense competition in recent years from small local brewers and imports of international brands such as Heineken, SABMiller Bacardi, Pernod Richard, and KWAL. Currently, EABL controls about 90% of the Kenyan beer market and continues to expand into the rest of East Africa.

East African consumers are consuming entry-level branded products and emerging brands driven by their purchasing power. EABL recently introduced its Tusker Lite brand due to an increasing taste for products that are low in carbohydrates among young adults.

The report contains an analysis of the Spirits Market segment categorized into the following specific brands:


VAT 69 Jameson Johnnie Walker Red Label Johnnie Walker Black Label Jack Daniels Best Hunters Choice William Lawson J&B Rare Famous Grouse


Smirnoff Vodka Kibao Kenya Kane Blue Moon Vodka Smirnoff Vodka Red Popov Vodka Meakins Vodka Smirnoff Vodka Black Moon Walker Vodka Ciroc


Gilbeys Kenya King Gin Bombay Saphire Meakins Dry Gin Chelsea Gin Gypsy King Gin Magic Moments Gin Safari Dry Gin Tanqueray London Dry Gin


Viceroy Richot Brandy Legend Brandy Napoleon Brandy Hennessy Kane Extra Golden Moon Walker Brandy

Topics Covered

1. Kenya Macroeconomic Environment

2. Study Methodology

3. Spirit Landscape in Kenya

4. Whiskey Category

5. Vodka Category

6. Gin Category

7. Cognac/Brandy Category

8. Route-to-Market for Key Brands: EABL, Pernod Ricard Bacardi, KWAL and UDV

Companies Profiled

Best Blue Moon Vodka Bombay Saphire Chelsea Gin Ciroc Diageo Famous Grouse Gilbeys Gypsy King Gin Heineken Hennessy Hunters Choice J&B Rare Jack Daniels Jameson Johnnie Walker Kane Extra Golden Kenya Kane Kenya King Gin Kibao KWAL Legend Brandy Magic Moments Gin Pernod Richard Popov Vodka Richot Brandy SABMiller Bacardi Safari Dry Gin Smirnoff Tanqueray London Dry Gin UDV VAT 69 Viceroy William Lawson and many more...

For more information about this report visit https://www.researchandmarkets.com/research/4mb86n/understanding?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190121005280/en/

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Related Topics:Beverage,Alcoholic Beverages



SOURCE: Research and Markets

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PUB: 01/21/2019 10:39 AM/DISC: 01/21/2019 10:39 AM