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South African Social Media Landscape Report 2019 - ResearchAndMarkets.com

December 14, 2018

DUBLIN--(BUSINESS WIRE)--Dec 14, 2018--The “South African Social Media Landscape 2019” report has been added to ResearchAndMarkets.com’s offering.

The SA Social Media Landscape 2019 report, shows that across age groups, the racial divide and lifestyle measures, there is little difference in Facebook penetration.

This section of the report draws on data collected by Ask Afrika, the continent’s largest market research company, in its annual TGI Survey, which interviews 16 000 consumers. The data highlights the impact of the launch in South Africa of Facebook Lite in 2015, and some network operators allowing it to be used without data charges being incurred. This meant a massive uptake of Facebook Messenger as a cheap or free means of sending instant messages, and led to Facebook spreading evenly among all population segments.

The Social Media Landscape report shows that there are now 21-million Facebook users in South Africa, representing 28% of the population. This is up from 19-million users a year ago.

The study, which also drew on data collected directly from social networks and additional market research, reveals that Instagram is the new force in social media. It grew a massive 73%, from 3.8-million to 6.6-million in the past year. This is largely thanks to the intense usage of the photo-sharing platform by media, music and fashion personalities.

The top 25 most followed South Africans on Instagram include only one individual from outside these ranks: cricketer AB de Villiers, thanks to a massive fan base in India, takes the number one position of South Africans on Instagram, with no less than 6.4-million followers.

The bottom line of all these numbers is simple: South African consumers have taken to social media as never before, and big brands are following eagerly in their wake.

What else is inside the SA Social Media Landscape 2019:

LinkedIn insights from the SA team Spend forecasts and insights from top digital agency minds Insights articles by some of South Africa’s most seasoned minds on social media and digital Social media usage survey results of South Africa’s most active social media users

For more information about this report visit https://www.researchandmarkets.com/research/bvkc85/south_african?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20181214005211/en/

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SOURCE: Research and Markets

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