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Portada Announces New Insights Report for U.S. Hispanic Engagement

November 6, 2019 GMT

NEW YORK, Nov. 5, 2019 /PRNewswire/ -- Portada has released the results of ongoing research about how to engage U.S. Hispanic consumers in a new insights report titled How Brands Engage U.S. Hispanics: New Segmentation Approaches. This series of insights around the new Hispanic reality provides a fresh perspective on the media advertising expenditures reaching Latinos in the U.S.

Though Hispanics account for about 17% of the U.S. population, and in spite of their demonstrated buying power and high indexes of technological adoption, most companies still struggle to come up with appropriate multicultural marketing strategies. The need to implement new, more efficient segmentation approaches to engage and retain the U.S. Hispanic consumer is becoming more pressing.

“As the United States get more diverse and more complex from a consumer behavior perspective it has become an imperative for brand marketers to develop new segmentation approaches to target multicultural consumers; particularly the U.S. Hispanic consumer. This Portada Insights report is an example of how our knowledge-sharing and networking platform, the Portada Council System, works on innovative approaches for brands to engage consumers in the multicultural United States,” says Marcos Baer, president of Portada.

The Portada Insights report How Brands Engage U.S. Hispanics: New Segmentation Approaches includes:

If you are a brand marketer, download here.

If you are a marketing services vendor, download here.

About Portada

Portada is a leading networking solutions platform for dynamic tech, marketing and media companies in the Americas. Portada members receive top business leads, advertising and PR services through events, digital-social and print magazine.

To find out more about Portada’s services, please contact Sales Director Leslie Zambrano at leslie@portada-online.com.

Media Contact: Isabel Ojeda, isabel@portada-online.com, + 52 1 5564162299

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SOURCE Portada