Toys “R” Us uses Tampa Bay as test market for new offerings

November 19, 2016 GMT

TAMPA, Fla. (AP) — Toys “R″ Us has revamped three Tampa Bay-area stores with a slew of new gadgets and a fresh look, as it works to stay afloat in a cutthroat toy and retail industry this holiday season.

The Tampa Bay Times (http://bit.ly/2foz2yC) reports that the area’s population growth, economic conditions and employment rate were factors in the company’s decision to invest here. The company is even considering adding a new store within the city limits of Tampa.

Among the new offerings: magic mirrors where cartoon characters copy people’s movements through 3-D technology, a new toy lab and a movie headquarters. The stores also added an American Girl section.

And the Brandon store is one of five U.S. locations testing out an in-store Build-A-Bear Workshop.


Information from: Tampa Bay Times (St. Petersburg, Fla.), http://www.tampabay.com.