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MoviePass brings back unlimited plan, would-be subscribers rejoice

May 2, 2018 GMT

MoviePass brings back unlimited plan, would-be subscribers rejoice

CLEVELAND, Ohio -- You know that article about MoviePass I wrote earlier this week? Forget it, or at least part of it.

The fledging movie subscription service is bringing back the unlimited plan that spurred its rapid growth late last year from little-known company into a two-million subscriber behemoth.

The deal, which allows subscribers to watch one movie in the theater every day for $9.95 a month, was shelved back in April in favor of a plan that limited new members to four movies a month.

In addition to reviving the movie-a-day plan, MoviePass is also introducing a cheaper option. For $7.95 a month, subscribers get access to three movies every  month plus a three-month trial of iHeart Radio’s music streaming service, All-Access.

“We never planned to abandon the flagship product that everybody loves,” said MoviePass CEO Mitch Lowe in an interview with Variety. “Any time we’ve done a promotional package, we’ve taken the monthly plan off our site.”

Another recent change -- prohibiting subscribers from using MoviePass to see the same movie more than once -- remains in effect.