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AAA Joins with Shell and the Fuel Rewards® Program to Offer Members Cents-Per-Gallon Discounts and More Ways to Earn Rewards

January 7, 2019 GMT

DALLAS--(BUSINESS WIRE)--Jan 7, 2019--The Fuel Rewards ® program, a top-ranked national loyalty program that connects national and regional brands with millions of consumers who enjoy earning cents-per-gallon savings at the pump, has partnered with AAA to offer its members everyday savings on the cost of fuel. Featuring fuel discounts redeemable at over 13,000 participating Shell-branded stations across the US, AAA members can save up to 5 cents per gallon (on up to 20 gallons) on every fill-up through December 31, 2019.

“Partnering with AAA not only expands the reach of the Fuel Rewards program, it also provides significant savings to more than 50 million AAA members in the US,” said Bobby Spence, VP of Sales and Business Development for Fuel Rewards. “The fuel savings made through our program provide a high-value benefit to millions of drivers, making their lives easier in a substantial way. Our highly sought-after cents-per-gallon rewards combined with AAA’s century-plus reputation for reliability is a win-win for drivers across the US.”


“We are excited to offer the Fuel Rewards program to AAA members,” said Scott Denman, Vice President, Financial Services and Discounts & Rewards, AAA. “Whether fueling-up for a road trip or to get to work, this new AAA benefit will save members money at the pump. Every bit of savings goes a long way.”

Everyday Savings, Everyday Value

The Fuel Rewards program is one of the country’s most successful coalition loyalty programs because it delivers real value to its participants and 18 million consumer members. The strength of fuel savings as a reward resonates deeply with consumers, and that is reflected in its many partners, including AAA. U.S. consumers ranked fuel savings as their most-preferred type of reward for three years running, according to the 2017 Road to Rewards report, overtaking cash-back as their favorite rewards currency.

“The breadth of the Shell network enables us to serve the more than 50 million AAA members with high-quality fuels and on-the-go shopping convenience no matter where they are in their journey – whether it’s picking up the kids from school or on a family vacation across the country,” said Todd Gulbransen, North America Loyalty Manager, Shell Oil Products US. “We are especially pleased to extend Instant Gold Status, which provides 5 cents per gallon savings, through December 31, 2019 to AAA members with a Fuel Rewards account, so we can deliver value on every fill-up throughout the year.”


To activate the Fuel Rewards savings, current AAA members must register with or log into the Fuel Rewards program at As an added benefit, members registering for the first time in the Fuel Rewards program by January 31, 2019 will save 25 cents per gallon (on up to 20 gallons) on their first fill-up.

For more information about the Fuel Rewards program and the new partnership with AAA, or to speak with Bobby Spence, please contact Emily Bowe at (305-749-5342 ext. 246). For more information about Fuel Rewards, please visit

About Fuel Rewards®

The Fuel Rewards® program, a top-ranked national loyalty program that connects national and regional brands with millions of consumers who enjoy earning cents-per-gallon savings at the pump. Powered by PDI Marketing Cloud, the Fuel Rewards program serves more than 18 million members and has grown to represent over $1 billion in fuel purchases. As a national coalition loyalty program, Fuel Rewards members earn rewards on a variety of day-to-day purchases, including at many major retailers, and can redeem those cents-per-gallon rewards at over 13,000 Shell locations across the United States. To learn more about the Fuel Rewards program, please visit

About AAA

AAA provides more than 59 million members with automotive, travel, insurance and financial services through its federation of 35 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the  AAA Mobile app. To join, visit

About Shell Oil Company

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 20,000 people working to help tackle the challenges of the new energy future.

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CONTACT: Emily Bowe, ThinkInk

+1 305.749.5342 x246




Copyright Business Wire 2019.

PUB: 01/07/2019 07:00 AM/DISC: 01/07/2019 07:01 AM