The Bridgeline Unbound Digital Experience Platform Receives Industry Analyst Recognition from Forrester and Nucleus Research
BURLINGTON, Mass., Aug. 09, 2018 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation solutions, announced today that the Bridgeline Unbound Digital Experience Platform was recently featured as a “Contender” in the Forrester Through Channel Marketing Automation Wave Report in addition to being classified as a “Facilitator” in the Nucleus Research Marketing Automation Technology Value Matrix, published in July 2018.
These analyst research reports focus on evaluating top marketing automation platforms across a variety of key functional areas including usability, functionality, marketing intelligence, unified view of the customer, out-of-box integration and extensibility, marketing toolsets and business expansion.
The Bridgeline Unbound platform is made up of a series of product modules including marketing automation, web content management, eCommerce, website analytics and social media management in a unified, scalable platform where all contacts, data, and assets are shared. This makes it easy and efficient for organizations to manage all aspects of their digital experience in one cohesive platform.
One of the key differentiators of the Bridgeline Unbound platform is the ability to support brand networks for enterprise organizations such as franchises, healthcare networks, channel partners, distributors, associations and more. The solution empowers brand networks to unify, manage, scale and optimize a hierarchy of web properties and marketing campaigns on a global, national and local level.
“We’re thrilled to receive the attention of leading industry analysts,” says Carl Prizzi, Executive Vice President of Product for Bridgeline Digital. “The Bridgeline Unbound Marketing module is a powerful tool for companies that wish to drive ongoing engagement and nurture relationships with their prospects and customers. It offers best in class features like dynamic audience segmentation, targeted content, intelligent automation flows, contact management with lead scoring, CRM integration and robust campaign management capabilities. Marketers are truly empowered to enhance and manage their overall customer experience. When implemented with the rest of the Bridgeline Unbound Digital Experience Platform, incorporating marketing automation proves to be a game-changer for a brand’s digital experience – acting as the engine behind-the-scenes to enable personalization, increase user engagement, and drive conversions.”
The following description was from the Nucleus Research Marketing Automation Technology Matrix:
“The Bridgeline Unbound Digital Experience Platform is a unified suite of Content, Marketing, Commerce, Social & Insights components for managing digital experiences across multiple channels. Bridgeline also offers a core accelerator framework of flexible templates and modules for rapidly implementing digital experiences which provides customers with cost effective solutions and the benefit of velocity to market. Founded as an enterprise content management provider, the company has evolved its capabilities to an impressive, broad suite of products - fully integrating marketing automation, rich e-commerce functionality, social media management as well as search engine optimization. The recent June 2018 release includes API level enhancements facilitating third-party integrations, distributed workflow enhancements, in addition to improved campaign management to support through-channel marketing automation customers such as franchise organizations, dealers and distributors. The Bridgeline Unbound solution allows organizations to manage large hierarchies of localized sites, campaigns and automation flows very efficiently. The solution is offered as a Cloud-based, multi-tenant environment in addition to managed services.”
“We are very excited to be recognized by top industry analysts as we continue to strategically focus on product expansion and growth,” says Ari Kahn, CEO of Bridgeline Digital. “Our mission is to provide a powerful, unified digital experience platform that transforms how brands interact with their customers and drive success for those organizations.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their complete digital experience – from websites and intranets to online stores and marketing campaigns. Bridgeline’s Unbound (formerly iAPPS) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to ensure marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
Carl PrizziBridgeline Digital, IncEVP Product & Solutionspress@bridgeline.com