NEW YORK (AP) — The big day is almost here.

When the Super Bowl kicks off on Sunday, 40-plus advertisers will be vying for the attention of roughly 114 million viewers. After paying $4.5 million for a 30-second spot, advertisers are really hoping to have the ad everyone will be talking about Monday morning.

Here are 10 Super Bowl ads you should watch out for:

AUDI "Commander"

Audi pulls at the heartstrings with its spot about an astronaut driving its R8 sports car to the tune of David Bowie's "Starman"

https://youtu.be/diU_09jb4bI

BUDWEISER "Simply Put"

Budweiser says the chose Helen Mirren to star in its anti-drunk driving PSA because she has the ability to "chide and charm" at the same time. She calls drunk drivers colorful names in the ad — such as "pillocks," which is British slang for idiots.

https://youtu.be/Rb2VXVmUga4

BUD LIGHT "Bud Light Party"

Amy Schumer and Seth Rogan canvass America to try to drum up support for their Bud Light party. A cameo by Paul Rudd adds to the fun.

https://youtu.be/JohgwbpQuy8

HEINZ "Weiner Stampede"

People dressed up like ketchup bottles frolic in a field with wiener dogs dressed like hot dogs to Harry Nilsson's "Without You."

https://youtu.be/LOlfhBT8i9I

KICKSTART "Puppymonkeybaby"

Kickstart's out-there ad shows a group of guys hanging out with a "puppymonkeybaby" creature to show three things can go together to create something good. It's supposed to highlight Kickstart's three components: Mountain Dew, juice and caffeine.

https://youtu.be/ql7uY36-LwA

NFL "Text talk"

The NFL's stark PSA shows a text conversation when one texter realizes the other might be a victim of domestic abuse.

https://youtu.be/cy6gjkICKfk

KIA OPTIMA "Walken Closet"

Christopher Walken somehow keeps a straight face telling a regular Joe to add excitement to his life by driving an Optima. "It's like the world's most exciting pair of socks, but it's a midsize sedan," he explains.

https://youtu.be/9r0FrXXKeiA

SKITTLES "The Portrait"

Singer Steven Tyler gives advice to his Skittles portrait on how to sing the classic Aerosmith hit "Dream On."

https://youtu.be/21ivbtgqJkg

SQUARESPACE "Real Talk with Key and Peele"

Comedy duo Keegan-Michael Key and Jordan Peele play characters who are dying to do commentary on the big game, but who can't — for legal reasons — mention the word Super Bowl or any details about what's happening on the field.

https://youtu.be/8nG_wVxO7EM

T-MOBILE "Restricted Bling"

Execs from an anonymous telecom try to make Drake change the lyrics to his song "Hotline Bling" to sound like a phone contract.

https://youtu.be/GDIeNrcGxvQ